看看去年dealer invoice价格参考一下:
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2011 Toyota Matrix 4dr Wgn Auto XRS FWD
Manufacturers Code: ME4EEA
Small Wagon
Manufacture warranty
Basic: 3 Years/60,000 km Drivetrain: 5 Years/100,000 km Corrosion: 5 Years/Unlimited km Emissions: 8 Years/130,000 km
Fuel economy
EnerGuide Estimate - City (L/100 km): 9.8
EnerGuide Estimate - Hwy (L/100 km): 7.0
Retail Price * Wholesale Price**
Base $25,625.00 $23,808.00
Freight $1,390.00 $1,390.00
Optional equipment selected
- FEDERAL AIR CONDITIONING EXCISE TAX (-EXTAX) $100.00 $100.00
Totals including all items above $27,115.00 $25,298.00
*Retail Price - Also referred to as the M.S.R.P. or Manufacturer Suggested Retail Price or Retail Factory Price. The price the dealer wants you to pay.
** Wholesale Price - Also referred to as the Dealer Invoice Price, Dealer Factory Price or Dealer Cost. The price the dealer pays for the car, before adjusting for any applicable Factory Incentives. To start your negotiations, take this number, add a fair dealer markup/profit (3%-6% on most cars) and deduct any applicable factory incentive below.
Current Factory Incentive Programs.
Incentive Type Value Term Expiry
Cash Incentives
Security Deposit Waiver $0.00 September 30, 2011
Consumer Cash Incentive/Factory to Consumer Rebate $1,000.00 September 30, 2011
Graduate Program/Factory to Customer Rebate $500.00 September 30, 2011
Non-Stackable Cash Discount/Factory to Consumer Rebate - Please see General Comment $3,000.00 September 30, 2011
Finance Program
Retail Finance 0.00% 24 September 30, 2011
Retail Finance 0.00% 36 September 30, 2011
Retail Finance 0.90% 48 September 30, 2011
Retail Finance 1.90% 60 September 30, 2011
Retail Finance 2.90% 72 September 30, 2011
Lease Program
Lease Rate 1.90% 24 September 30, 2011
Lease Rate 1.90% 36 September 30, 2011
Lease Rate 2.90% 48 September 30, 2011
Lease Rate 3.40% 60 September 30, 2011
General Comments and Additional Factory Incentive Program Details
NO SECURITY DEPOSIT on all leases.
THE GRADUATE PROGRAM/FACTORY TO CUSTOMER REBATE can be combined with any other available factory incentive. The Grad Program includes in addition to the $500 rebate, a 0.20% lease and finance rate reduction and a Security Deposit Waiver. Please check with dealer regarding eligibility and further details. This program is to be applied to the after tax amount.
THE CONSUMER CASH/FACTORY TO CUSTOMER REBATE applies to deliveries between September 1, 2011 and September 30, 2011. This program can be combined with the Lease Rate & Finance Rate program and the Trading Dollars, if leasing or financing the Down Payment Matching Rebate and if purchasing cash the Non-Stackable Cash Discount Program, if available. This program is applied to the after tax amount. Please consult your dealer for further details.
THE NON-STACKABLE CASH DISCOUNT/FACTORY TO CUSTOMER REBATE applies to deliveries between September 1, 2011 and September 30, 2011 and can only be applied to cash purchases. This program can be combined with the Consumer Cash Incentive program, if available during the program period. This program is applied to the after tax amount. Please consult your dealer for further details.
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和MRSP差了大概2000， 如果是其他trim or option这个数字可能会变化. Toyota要想比invoice价格还低不太可能。
