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AN FRANCISCO (Reuters) - Apple Inc (NSQ:AAPL) Chief Executive Tim Cook kicked off Wednesday's coming-out party for the new iPhone, the latest version of a device that yields the majority of his company's profit and helped it become the world's most valuable corporation.
Cook, who took over from the company's late co-founder Steve Jobs last year, began as usual by describing the growth of its online store and media content. But the star of the event will be the so-called iPhone 5, to be unveiled later and expected to sport a larger screen and ability to surf a high-speed 4G LTE network.
The latest iPhone comes as Apple tries to fend off competition that has reached fever-pitch. Google Inc's (NSQ:GOOG) Android has become the most-used mobile operating system in the world, while key supplier and rival Samsung Electronics <005930.KS> has taken the lead in smartphone sales.
Now, Microsoft Corp (NSQ:MSFT) is pushing its Windows Phone 8 operating system as a third alternative to Apple and Google's.
http://finance.yahoo.com/news/apple-ceo-cook-kicks-off-171648793.html
Cook, who took over from the company's late co-founder Steve Jobs last year, began as usual by describing the growth of its online store and media content. But the star of the event will be the so-called iPhone 5, to be unveiled later and expected to sport a larger screen and ability to surf a high-speed 4G LTE network.
The latest iPhone comes as Apple tries to fend off competition that has reached fever-pitch. Google Inc's (NSQ:GOOG) Android has become the most-used mobile operating system in the world, while key supplier and rival Samsung Electronics <005930.KS> has taken the lead in smartphone sales.
Now, Microsoft Corp (NSQ:MSFT) is pushing its Windows Phone 8 operating system as a third alternative to Apple and Google's.
http://finance.yahoo.com/news/apple-ceo-cook-kicks-off-171648793.html
