ISED - 10 years experience in communication

[dianeliao1989]

Communications Consultant, (Senior level):

· Significant experience in strategic ethnic communications and connections to develop
and execute an ethno marketing outreach campaign for the Canada-China Year of
Tourism.
· ISED is looking to engage the Chinese-Canadian community through a variety of tactics,
including but not limited to community outreach, non-traditional media outreach,
effective public relations tactics, including local events.

• Audience segmentation and analysis of Canadians and Chinese-Canadians with ties to China.
• The development and execution of a multimedia campaign, including an organic social media campaign.
• The development and execution of a media relations plan, including targeted, key ethno cultural media outlets (print, radio, online, television).
• The development and execution of a community outreach plan.
• The development and support for events local events within Chinese-Canadian communities; and related sponsorship, partnership opportunities.
• Translation of all public materials into Chinese.
• The development of analytics and execution of a tracking and measurement process.

· 2018 marks the Canada-China year of tourism, so the majority (if not all) of the work
mentioned above needs to be completed by March 31, 2018.

 

[dianeliao1989]

感兴趣请联系Cory.Yu@mindwire.ca （English Only)