From resell point of view , a house with energy upgrade wouldn't sell anything more than a similar house next door without. for me 1997 building code already good enough, many things is a upgrade in 2000 is included in 2006 code.
There is a big different from house built before 60s and house built after 90s. The new house wall already well insulated. Adding any more insulation only change a little. You may gain more efficient by changing the design of the house, like reduce the windows .