Based on car cost canada, the invoice price is around 10% off MSRP, luxury car dealers need to make a profit around 5-6% margin.
So your targe is around 4% off MSRP.
Audi and Benz in Ottawa are tough to negotiate, BMW (the one in east end), surprisingly, is more open to talk.
Depending on the stock of model, coulor, options, you can get some discount.
Once you settle on the purchase price, you need to work hard to get a high trade in if you have one.
Buying one from Montreal or GTO can be an option.
Love my new toy. The engine satisfies me everytime I press the pedal.