i agree. so far i tried (all for hydrating purpose):
avene - smells very fresh
yves rocher - very light
clarins - smells weird but works fine
lancome - smells good and works fine
kiehl's algae - works great!
i also tried milk from my fridge, and it does relax my skin a lot!!! I've been doing it for 2 weeks and my skin feels very good and clean!