举个简单例子介绍下零售车价的组成.
011 Mercedes-Benz M-Class 4MATIC 4dr 3.0L BlueTEC
Manufacturers Code: ML350BT
4WD Sport Utility Vehicles
Retail Price * Wholesale Price**
Base $58,900.00 $53,600.00
Freight $1,995.00 $1,995.00
Optional equipment selected
FEDERAL AIR CONDITIONING EXCISE TAX (-EXTAX) $100.00 $100.00
DIAMOND WHITE METALLIC (799) $0.00 $0.00
DESIGNO PORCELAIN, NAPPA LEATHER SEAT UPHOLSTERY (REQ: MDE designo Edition Pkg) (X27) $2,600.00 $2,236.00
AVANTGARDE EDITION PKG $5,000.00 $4,300.00
TRAILER HITCH (550) $675.00 $581.00
ALUMINUM RUNNING BOARDS (846) $750.00 $645.00
HARMAN/KARDON LOGIC7 SURROUND SOUND SYSTEM (810) $1,000.00 $860.00
EASY-PACK LOAD SECURING KIT (942) $450.00 $387.00
Totals including all items above $71,470.00 $64,704.00
*Retail Price - Also referred to as the M.S.R.P. or Manufacturer Suggested Retail Price or Retail Factory Price. The price the dealer wants you to pay.
** Wholesale Price - Also referred to as the Dealer Invoice Price, Dealer Factory Price or Dealer Cost. The price the dealer pays for the car, before adjusting for any applicable Factory Incentives. To start your negotiations, take this number, add a fair dealer markup/profit (3%-6% on most cars) and deduct any applicable factory incentive below.
Retail Price也称为MSRP,就是dealer希望卖车的价格,同时还会加上一部分dealer的admin fee和政府的杂费。拿这两ML350来说($71,470.00+杂费)是dealer希望的卖价,$64,704.00是dealer的进价。
我们团购的目的是希望以尽量接近wholesale price也就是真正的dealer invoice价格购买,并且包含所有能拿到的rebate,和最少的杂费。简单来说就就是让dealer少赚钱,我们得到优惠。
我们本次团购的是中高档豪华车,一般情况下个人购买比较难拿到好的折扣,我们就是希望凭借我们团购的优势尽量压价,拿到平时拿不到的价格。但同时也希望大家能对车价有个基本的了解,团购的不同货品中间的利润比例不同,我们不能不切实际希望以同样的折扣率来要求,除去一些demo车的特殊情况,要求低于dealer的cost那几乎是不可能卖的,哪怕是团购,卖的越多亏的越多,没有商家会这样做生意的。
希望大家对自己喜欢的汽车型号配置能做更多的研究,我们会尽最大的努力帮大家争取优惠的。