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More Canadians are pretending to be Americans than ever, but it’s only so they can watch better Netflix.
Canadians are bypassing Netflix region locks and watching television shows and movies that are supposed to only be available to American Netflix subscribers.
RELATED: Why Canadians get less on Netflix: You asked we answer
In order to do this, people are changing their device’s IP addresses — whether it’s their game console, personal computer, phone or tablet — by enabling a virtual private network (VPN). Since IP addresses, the electronic code that lets a server know which device on the Internet is which, are assigned geographically, giving your device an American IP makes Netflix think you’re an American, and stream all the extra content your way.
When it comes to online streaming services, there is a vast disparity between what’s available to Canadians and what is available to Americans. This is mostly due to licencing
agreements in the various countries Netflix is available in. Since these restrictions are regional, companies like Netflix often use regional IP addresses to block certain pieces of content from certain countries.
But because this practice is so widespread, so are the services invented to get around it.
Services like
Toronto-based Unblock Us have made the process of changing a computer’s IP address ridiculously easy, even for people that aren’t that technically inclined. For a relatively low monthly fee and with a few simple button presses, Canadians now have the ability to access a wealth of content that they previously couldn’t simply by telling their computer to pretend it’s in a different country.
For example, popular shows like Friday Night Lights, The Office, and Archer are only available on the U.S. version of Netflix. In contrast, some big budget hollywood films are released on Canadian Netflix before its U.S. counterpart. In general, Canada also has more cable based shows than the U.S. Other content like Lost and Breaking Bad are available on both versions of the service.
Using a VPN service opens the flood gates to movies and television shows, and also makes
cutting that cable cord a little easier.
It’s impossible to tell how many people are using this service, since privacy laws and industry standards prevent anyone from releasing their numbers. However, since VPN services usually assign a person an IP address within a certain range, Netflix does potentially have the ability to tell who is bypassing their region locks.
As of yet, there have been no reports of Netflix banning subscribers for using VPN services. Using any kind of VPN service
also clearly violates Netflix’s terms of service.
Unblock Us markets themselves as a service for American ex patriots who are dying to access good old American content from the country they are currently residing in. In reality, after a quick Twitter search, it’s easy to tell that it’s actually mostly Canadians who are accessing the U.S. Netflix content and not American ex patriots.
Remember when you tried to watch a music video but couldn’t because of this awesome message, “This content is not available in your region”? Well, using a VPN service lets you watch this content too. With a little ingenuity, Canadians can even use American-only services like
Spotify and
Hulu.
We contacted Unblock Us to get more information on the purpose of their service and whether they are aware that most of their subscribers are not using it for what it was intended, but didn’t receive a response.
If you look hard enough, there are also other much cheaper, and sometimes free, VPN services out there.
It’s difficult to tell how many Canadians are using VPN services but the numbers might be substantial. For example, Unblock Us’ Facebook page has over 20,000 likes. Those kinds of numbers don’t come up out of the blue.
According to the CBC, 10 per cent of all Canadians stream content on Netflix and the service also currently has over a million Canadian subscribers.
Check out our
Netflix What’s Streaming column to find out what new content has hit the Canadian service.
Follow Patrick O’Rourke on Twitter: @Patrick_ORourke