大家都能感觉到通胀厉害,可是公布的却不高,没天理啊!
市场调查 分量变少客人难察觉
2015-03-21 | 来源: 世界日报
据CBC的市场调查报导,超市中许多食品的标价虽未上涨,但同一价格买到的分量有所减少,这种差别往往不容易被消费者察觉。
近来很多人注意到,货架上的食物标价并没有明显改变,但购买食物的花费却越来越高。卑诗大学市场与行为科学研究教授怀特(Kate White)表示,由於消费者很容易察觉商品价格的变化,许多商家都在寻找既不吓跑消费者,又能不亏损的办法。
该调查发现,商家常常用改变食品包装的方式来调整成本和利润,如让同一包装内的食品分量缩水就是常见手法之一。例如枫叶牌(Maple Leaf)培根肉以前500克一袋,去年一袋培根缩水为375克,分量减少25%。制造商表示,因为培根材料的成本增加,不得不减少分量。
一些公司虽然在产品数量上未作改动,但重量却有所减少。由Unilever Canada生产的红玫瑰茶仍为一盒72袋,但总重量比原先减少18克。这意味着每一小袋中的红玫瑰茶比以前少。该公司对此的解释是,已重新设计过包装,并改良配方,虽然重量减少,但茶味更浓。
袋装食品中注入更多空气,减少实际食品分量的做法也很常见。调查发现,Lay's每包薯片的重量去年从200克减少为180克,取而代之的是填充进了更多空气。
另外,调查还发现,罐装或盒装食品的包装也越来越小。过去盒装食品包装大小为250毫升或500毫升,如今这些食品包装已变成237毫升或473毫升。
该调查发现,商家常常用改变食品包装的方式来调整成本和利润,如让同一包装内的食品分量缩水就是常见手法之一。例如枫叶牌(Maple Leaf)培根肉以前500克一袋,去年一袋培根缩水为375克,分量减少25%。制造商表示,因为培根材料的成本增加,不得不减少分量。
一些公司虽然在产品数量上未作改动,但重量却有所减少。由Unilever Canada生产的红玫瑰茶仍为一盒72袋,但总重量比原先减少18克。这意味着每一小袋中的红玫瑰茶比以前少。该公司对此的解释是,已重新设计过包装,并改良配方,虽然重量减少,但茶味更浓。
袋装食品中注入更多空气,减少实际食品分量的做法也很常见。调查发现,Lay’s每包薯片的重量去年从200克减少为180克,取而代之的是填充进了更多空气。
另外,调查还发现,罐装或盒装食品的包装也越来越小。过去盒装食品包装大小为250毫升或500毫升,如今这些食品包装已变成237毫升或473毫升。
4 ways your groceries are shrinking
Marketplace investigates how manufacturers reduce how much you get
By Megan Griffith-Greene / Marketplace,
CBC News Posted: Mar 19, 2015 5:52 PM ET Last Updated: Mar 20, 2015 12:37 PM ET
Think your grocery bags are lighter than they used to be? You’re not the only one.
Noticed rising food costs? Your grocery bill may not have changed much, but you may be getting less food for your money. (CBC)
Many Canadians are feeling the effects of rising food prices. And even if your grocery bill has not gone up, your money may not be going as far as it used to.
CBC’s
Marketplacefound dozens of examples of products that got smaller, often in ways that are not obvious or are difficult for consumers to detect. While some packages contain less, the price often stays the same.
Some ways that manufacturers shrink products aren't easy for consumers to notice, so shoppers may not always realize they're getting less value than they used to. (Shutterstock )
"Consumers are very, very sensitive to price changes," says Kate White, a professor of marketing and behavioural science at the University of British Columbia.
"There certainly are cases where marketers will want to sort of figure out ‘how much can I change this product, and in what ways can I change this product, without upsetting the consumer?’"
Here are four ways that packages may hold less than they seem.
There are fewer portions
Just because you’re bringing home the bacon, doesn’t mean there’s as much as there used to be.
The package may look the same as it always has, but many packages hold fewer portions. For example, Maple Leaf’s bacon used to come in 500-g packages; last year, it shrunk the amount of salty meat to 375 g: a 25 per cent reduction.
Last year, Maple Leaf Foods shrunk packages of 500 g of bacon to 375 g, a 25 per cent reduction. (CBC)
Manufacturers cite rising costs as part of the reason our sandwiches are shrinking.
Portions are smaller
Some companies include the same number of portions, but they’re smaller.
If you buy a box of Red Rose tea, for example, you’ll get the same number of bags -- and cups of tea. But
Marketplace found the 72-bag box got 18 grams lighter earlier this year, meaning there’s less tea in every bag.
New boxes of Red Rose tea contain the same number of bags, but the total weight of the product is 18 g lighter. Unilever says it has reformulated its recipe and bags. (CBC)
Unilever Canada, which makes Red Rose, says it has redesigned its teabag and reformulated its recipe to be richer.
There’s more air in the package
Finding a box or bag that’s half full of air is familiar to many shoppers, and it’s not always easy to tell if you’re getting less product than you used to.
PepsiCo, which owns Lay’s, reduced the weight of chips in a regular bag from 200 g to 180 g last year, a 10 per cent decrease. (CBC)
Lay’s potato chips reduced the amount of chips from 200 g to 180 g last year; a 10 per cent decrease. PepsiCo, which makes Lay’s, says it made the reduction because of rising costs.
Containers no longer contain standard measurements
Want milk? You may be getting less that you assume.
Shoppers expecting to buy a half- or quarter-litre of milk or cream will find many cartons have shrunk slightly. (CBC)
Some products that have long come in standard, familiar sizes — such as dairy cartons of 250 ml and 500 ml -- have been shrinking.
Now those containers are slightly smaller; they run 237ml and 473ml, respectively.
Where have you spotted shrinking products? Tweet your examples to @cbcmarketplace using the hashtag #grocery.