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Total net revenues in the first quarter of 2012 were RMB1,083.6 million ($172.1 million), a 58% increase from the corresponding period in 2011.
• Media revenue for the first quarter of 2012 was RMB696.0 million ($110.5 million), an increase of 35% from the corresponding period in 2011.
• General merchandise revenue for the first quarter of 2012 was RMB367.9 million ($58.4 million), an increase of 124% from the corresponding period in 2011, representing 34% of total net revenues, compared to 24% in the corresponding period in 2011.
“We continue to build our position as one of the leading e-commerce companies in China. In the first quarter, we managed to grow revenues by 58% year-over-year in a soft consumer market environment in China, which compares favorably with the 53% year-over-year growth rate during the first quarter of 2011. Media revenue performed particularly well in the first quarter with an accelerated quarterly sequential growth rate, which gives us a sustainable market share and clear leadership in the category with which we first established the Dangdang brand,” said Ms. Peggy Yu Yu, Dangdang's Executive Chairwoman. “Based on our insight of this coming trend, we planned our strategic category mapping from 2011. Dangdang’s business strategy is proving resilient in the current phase of competition, which is concentrated in several vertical categories, particularly in the apparel, digital and electronics categories, in which we have limited exposure and plan to expand through marketplace. Meanwhile, we have made significant progress in strategic cooperation on Dangdang marketplace with a number of leading brands operating in the more competitive product categories. We believe that this rational growth strategy will further build our core business strengths and competencies,”
Total net revenues in the first quarter of 2012 were RMB1,083.6 million ($172.1 million), a 58% increase from the corresponding period in 2011.
• Media revenue for the first quarter of 2012 was RMB696.0 million ($110.5 million), an increase of 35% from the corresponding period in 2011.
• General merchandise revenue for the first quarter of 2012 was RMB367.9 million ($58.4 million), an increase of 124% from the corresponding period in 2011, representing 34% of total net revenues, compared to 24% in the corresponding period in 2011.
“We continue to build our position as one of the leading e-commerce companies in China. In the first quarter, we managed to grow revenues by 58% year-over-year in a soft consumer market environment in China, which compares favorably with the 53% year-over-year growth rate during the first quarter of 2011. Media revenue performed particularly well in the first quarter with an accelerated quarterly sequential growth rate, which gives us a sustainable market share and clear leadership in the category with which we first established the Dangdang brand,” said Ms. Peggy Yu Yu, Dangdang's Executive Chairwoman. “Based on our insight of this coming trend, we planned our strategic category mapping from 2011. Dangdang’s business strategy is proving resilient in the current phase of competition, which is concentrated in several vertical categories, particularly in the apparel, digital and electronics categories, in which we have limited exposure and plan to expand through marketplace. Meanwhile, we have made significant progress in strategic cooperation on Dangdang marketplace with a number of leading brands operating in the more competitive product categories. We believe that this rational growth strategy will further build our core business strengths and competencies,”