In the 1980s, A&W tried to compete with the McDonald’s Quarter Pounder by offering a bigger, juicier ⅓ lb. burger at the same price. But confused consumers wrongly assumed that ¼ was bigger than ⅓ (You know, because 4 is bigger than 3) and the whole experiment went down in history as a huge marketing fail.
View: https://www.youtube.com/watch?v=EMNqJQaf08E
View: https://www.youtube.com/watch?v=EMNqJQaf08E