billwanhua
本站元老
- 注册
- 2005-07-07
- 消息
- 17,001
- 荣誉分数
- 5,593
- 声望点数
- 373
Europeans Would Rather Buy Chinese Cars Than American Ones: Study
Europeans are souring on American companies just as they warm up to Chinese brands, a new study from Escalent found.
insideevs.com
Escalent surveyed buyers in the UK, Germany, France, Spain and Italy between May 21 and July 31 of this year, and it learned that the perception of Chinese brands is surpassing that of American brands. Specifically, the firm found that buyers are more willing to consider a Chinese car over an American one. The study showed that 47% of potential buyers surveyed would consider a Chinese car, compared to 44% of the same buyers considering an American car.
This is a big gain for Chinese brands; in 2024, the same study said that only 31% of buyers would consider Chinese cars. It’s also a sizable loss for American brands, since in 2024, 51% of buyers said they would consider buying American.
Part of it, according to Escalent, is that trust in Chinese brands has grown. Chinese brands continue to make inroads into Europe, including advertising, marketing and establishing dealer networks. Consumer trust in Chinese brands is still low, though. In the study, only 19% of study participants trusted goods from China, but this is up from 12% in 2024. It’s also a stone’s throw from 24% for the US, which is down from 31% in 2024.
