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- 2002-01-20
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We are conducting a marketing research project about a new type of universal lithium battery.
1. What kinds of portable devices do you have (multiple choices)?
a. Digital Camera
b. Digital Camcorder (DV)
c. Cell phone
d. PDA
e. Video Game Player
f. Other device that needs lithium battery
g. None
2. You have bought additional battery for which of the following devices (multiple choices):
a. Digital Camera
b. Digital Camcorder (DV)
c. Cell Phone
d. PDA
e. Video Game Player
f. Other device that needs lithium battery
g. None
3. How much have you spend on all the additional battery of your portable devices?
a. CAD 50.00-99.00
b. CAD 100.00-199.00
c. CAD 200.00-299.00
d. CAD 300.00-399.00
e. CAD 400.00-499.00
f. Above CAD 500.00
4. Do you/or your family members like to play video game player (i.e PSP)?
a. Yes
b. No
5. Do you or your family members concern with finding place of using charger when you play video game player outside?
a. Little
b. Some
c. Very
d. Extremely
6. What’s the frequency of you and your family travel for pleasure (including both short period as 1-2 days and long period as more than one week)?
a. 1-2 times a year
b. 3-4 times a year
c. 5-7 times a year
e. More than 7 times a year
7. What kinds of portable devices do you or your family take during your trip (multiple choices)?
a. Digital Camera
b. Digital Camcorder (DV)
c. Cell phone
d. PDA
e. Video Game Player
f. Other device that needs lithium battery
g. None
8. What’s the percentage of your working hours is on business trip?
a. Less than 5%
b. 5%-10%
c. 11%-20%
d. 21%-25%
e. More than 25%
9. What kinds of portable devices do you take with you during your business travel (multiple choices)?
a. Digital Camera
b. Digital Camcorder (DV)
c. Cell phone
d. PDA
e. Video Game Player
f. Other device that needs lithium battery
g. None
10. Do you have the following bad experience: (multiple choices)
a. You missed important or beautiful moments because DV or digital camera battery used up
b. The cell phone was power off and there was no recharge station for your cell phone while you were talking with important clients
c. The battery could not support your final success while you were playing video game player
d. You forgot to recharge your PDA and could not check very important files or telephone numbers
11. Do you think an additional high capability (capacity) battery is necessary?
a. Little
b. Some
c. Very
d. Extremely
12. Please rank the consideration of an additional battery choosing (“1” represents the most important consideration)?
Quality
Capability
Price
Appearance and weight
Compatibility (a battery can be used for different portable devices)
Size/Weight
Brand awareness
Friends/family member referral
13. How much are you willing to pay for a rechargeable battery “T” that can be used for all of digital camcorder, digital camera, PDA, video game player and cell phone, and its capacity is 2 times of digital camcorder’s battery, 5 times of digital camera’s, and 7 times your cell phone’s?
Reference price:
Sony InfoLithium battery ONLY for Sony digital camcorder (1/2 capacity of battery “T”): CAD118.00
Canon Battery NB-1LH ONLY for Canon digital camcorder (1/5 capacity of battery “T”): CAD 99.00
Siemens Lithium-ION battery ONLY for Siemens cell phone (1/7 capacity of battery “T”): CAD 45.00
a. CAD 50.00-80.00
b. CAD 80.00-100.00
c. CAD 100.00-130.00
d. CAD 130.00-150.00
e. CAD 150.00-180.00
f. Above CAD 180.00
14. Where do you buy the battery?
a. Online (Please list 5 websites that you most like to surf or visit)
b. Big retailers (i. e Future Shop, Best Buy, Canadian Tire)
c. Small retailers
d. Other
15. For a battery, what kind of promotion will be most attractive to you?
a. Trade-in for old battery
b. Free necessary accessories (i.e. adapter)
c. Small percentage discount (i.e. 2%)
d. Coupon or credit
16. Please list 5 websites that you most like to surf or visit?
The below questions are optional.
Demographic information:
1. Gender:
a. Male
b. Female
2.Age:
a. younger than 7
b. 8 - 15
c. 16 - 25
d. 26 - 35
e. 36 - 45
f. 46 - 55
g. older than 55
3.Household situation:
a. live alone
b. live with parents
c. live with friends
d. couple without kids
e. couple with kids (number of kids: )
4. Annual income:
a. below $20,000
b. $20,000 to 35,000
c. $35,001 to 50,000
d. $50,001 to 75,000
e. n/a
Thanks a lot for your participation!
1. What kinds of portable devices do you have (multiple choices)?
a. Digital Camera
b. Digital Camcorder (DV)
c. Cell phone
d. PDA
e. Video Game Player
f. Other device that needs lithium battery
g. None
2. You have bought additional battery for which of the following devices (multiple choices):
a. Digital Camera
b. Digital Camcorder (DV)
c. Cell Phone
d. PDA
e. Video Game Player
f. Other device that needs lithium battery
g. None
3. How much have you spend on all the additional battery of your portable devices?
a. CAD 50.00-99.00
b. CAD 100.00-199.00
c. CAD 200.00-299.00
d. CAD 300.00-399.00
e. CAD 400.00-499.00
f. Above CAD 500.00
4. Do you/or your family members like to play video game player (i.e PSP)?
a. Yes
b. No
5. Do you or your family members concern with finding place of using charger when you play video game player outside?
a. Little
b. Some
c. Very
d. Extremely
6. What’s the frequency of you and your family travel for pleasure (including both short period as 1-2 days and long period as more than one week)?
a. 1-2 times a year
b. 3-4 times a year
c. 5-7 times a year
e. More than 7 times a year
7. What kinds of portable devices do you or your family take during your trip (multiple choices)?
a. Digital Camera
b. Digital Camcorder (DV)
c. Cell phone
d. PDA
e. Video Game Player
f. Other device that needs lithium battery
g. None
8. What’s the percentage of your working hours is on business trip?
a. Less than 5%
b. 5%-10%
c. 11%-20%
d. 21%-25%
e. More than 25%
9. What kinds of portable devices do you take with you during your business travel (multiple choices)?
a. Digital Camera
b. Digital Camcorder (DV)
c. Cell phone
d. PDA
e. Video Game Player
f. Other device that needs lithium battery
g. None
10. Do you have the following bad experience: (multiple choices)
a. You missed important or beautiful moments because DV or digital camera battery used up
b. The cell phone was power off and there was no recharge station for your cell phone while you were talking with important clients
c. The battery could not support your final success while you were playing video game player
d. You forgot to recharge your PDA and could not check very important files or telephone numbers
11. Do you think an additional high capability (capacity) battery is necessary?
a. Little
b. Some
c. Very
d. Extremely
12. Please rank the consideration of an additional battery choosing (“1” represents the most important consideration)?
Quality
Capability
Price
Appearance and weight
Compatibility (a battery can be used for different portable devices)
Size/Weight
Brand awareness
Friends/family member referral
13. How much are you willing to pay for a rechargeable battery “T” that can be used for all of digital camcorder, digital camera, PDA, video game player and cell phone, and its capacity is 2 times of digital camcorder’s battery, 5 times of digital camera’s, and 7 times your cell phone’s?
Reference price:
Sony InfoLithium battery ONLY for Sony digital camcorder (1/2 capacity of battery “T”): CAD118.00
Canon Battery NB-1LH ONLY for Canon digital camcorder (1/5 capacity of battery “T”): CAD 99.00
Siemens Lithium-ION battery ONLY for Siemens cell phone (1/7 capacity of battery “T”): CAD 45.00
a. CAD 50.00-80.00
b. CAD 80.00-100.00
c. CAD 100.00-130.00
d. CAD 130.00-150.00
e. CAD 150.00-180.00
f. Above CAD 180.00
14. Where do you buy the battery?
a. Online (Please list 5 websites that you most like to surf or visit)
b. Big retailers (i. e Future Shop, Best Buy, Canadian Tire)
c. Small retailers
d. Other
15. For a battery, what kind of promotion will be most attractive to you?
a. Trade-in for old battery
b. Free necessary accessories (i.e. adapter)
c. Small percentage discount (i.e. 2%)
d. Coupon or credit
16. Please list 5 websites that you most like to surf or visit?
The below questions are optional.
Demographic information:
1. Gender:
a. Male
b. Female
2.Age:
a. younger than 7
b. 8 - 15
c. 16 - 25
d. 26 - 35
e. 36 - 45
f. 46 - 55
g. older than 55
3.Household situation:
a. live alone
b. live with parents
c. live with friends
d. couple without kids
e. couple with kids (number of kids: )
4. Annual income:
a. below $20,000
b. $20,000 to 35,000
c. $35,001 to 50,000
d. $50,001 to 75,000
e. n/a
Thanks a lot for your participation!