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To get your free glasses, select a pair from the coupon eligible list, then enter promo code FIRSTPAIRFREECA at the checkout page (code won't work until 9AM EST on February 2). The free glasses include both the frame and standard 1.5 index lenses. If you want to upgrade your lenses or get coatings, you can do so for an extra fee.
To get the full details, head over to their Facebook page, where they have answers to FAQs listed. Keep in mind that there is a limit of one free pair of glasses per household.
This offer is running on Thursday, February 2 until midnight, or until 10,000 pairs have been given away. As usual, this promotion is valid for first-time customers only.