‘Guerrilla marketing’ stunt shines spotlight on gaps in city sign bylaw

[guest]

It was a curious sight for late-night buskers and bar-hoppers in the ByWard Market: a giant ad, projected from the roof of a car onto the north-facing wall of The Bay. A Montreal-based advertiser calls the illuminated billboard “guerrilla marketing” and used the wall on George Street for free “for a couple of weeks” in June.

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