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The GMO Labeling Battle Is Heating Up—Here's Why
Laura Parker
for National Geographic
Published January 11, 2014
"It's a really big move for a company like General Mills," Murphy said. "It's a huge victory for consumers."
General Mills announced the change to America's best-known breakfast cereal this month, just as the political battle over genetically modified foods heats up on the national stage.
The titans of the food industry, General Mills included, have long and successfully opposed efforts in Congress to require mandatory labeling of genetically altered foods.
http://news.nationalgeographic.com/...ms-gmo-food-label-cheerios-nutrition-science/
http://www.blog.generalmills.com/2014/01/the-one-and-only-cheerios/
小资料：
General Mills
General Mills, Inc. is an American Fortune 500 corporation, primarily concerned with food products headquartered in Golden Valley, Minnesota, a suburb of Minneapolis. The company markets many well-known North American brands, such as Betty Crocker, Yoplait, Colombo, Totino's, Jeno's, Pillsbury, Green Giant, Old El Paso, Häagen-Dazs, Cheerios, Trix, and Lucky Charms. Its brand portfolio includes more than 100 leading U.S. brands and numerous category leaders around the world.[2]
California Proposition 37 food labeling[edit]
General Mills contributed $1,135,300 to oppose California's 2012 Proposition 37 requiring mandatory labeling of foods containing genetically modified ingredients.[21]
http://en.wikipedia.org/wiki/General_Mills
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