Resumes send to
juliette.smith@in-tac.ca
SEO/SEM Manager
Are you a self-motivated, driven person who is organized and enthusiastic about being part of a growing company at the leading edge of digital marketing?
Professional Skills & Qualifications
Perform SEO & SEM activities, including but not limited to:
· Identification and analysis of metrics, analysis of keyword research and ranking, competitive market analysis, website analysis, and implementation of search best practices
· Effectively manage multiple campaigns by developing and managing timelines, schedules and client budgets
· Continuous optimization of SEO & SEM tactics based on reporting and results
· Compile and report on campaign effectiveness to upper management, including competitive landscape, KPIs, and identify growth opportunities via PPC, SEO & retargeting
· Oversee development of PPC campaign strategies (Google AdWords, Bing, Facebook):
· Develop and execute advertising campaigns aligned with client strategy and business objectives
· Day-to-day optimization for bid strategies, quality score and ad position
· Implement and manage all aspects of paid placement, including desktop, mobile and video
· Cost-per-lead and cost-per-sale optimization with a strong focus on conversion metrics to drive increased campaign ROI
· Understand the importance of social content, social triggers and socialization of content and brands
Professional Competencies
· 3+ years of hands-on SEO/SEM experience
· Google AdWords Certified
· Expert in Google Analytics
· Experience using SEO tools like Google Webmaster Tools, SEM Rush, etc.
· Knowledge of and keen interest in staying top of the latest SEO/SEM trends and news
· Experience with WordPress optimization
· Strong Excel skills and experience with manipulating large data sets
· Excellent writing and editing skills
· Ability to juggle multiple initiatives and new campaigns simultaneously
· Excellent analytical, organizational, project management and time management skills
· Strong teamwork and communication skills
SEM Specialist
Are you a self-motivated, driven person who is organized and enthusiastic about being part of a growing company that is at the leading edge of digital media?
We are seeking an experienced Bing & Google AdWords campaign specialist to expand, create, and analyze our AdWords, and other PPC platform campaigns. Our ideal candidate will be a hands-on expert level user of the Google AdWords, Bing Ads, and Google Analytics. We’re looking for someone who will prove to be a contributor from day one, as well as be a continual learner who can research new information and grow within the organization.
As the SEM Specialist you will support online advertising programs (search and display), executing against strategies to realize identified client goals. You will plan, setup, and execute online advertising campaigns within specified budgets and provide an ongoing analysis and improve search and display marketing campaigns. You will provide the day to day management and optimization of online advertising efforts (search, display). You will responsible for the development and execution of online advertising campaigns to generate qualified leads and deliver continuous growth and improvement against key metrics.
Professional Competency:
· A minimum of five (5) years of experience on PPC management
· Bachelor’s degree required
· Google AdWords Professional Certification
· Google Analytics Certification
· Strong analytical skills, including data manipulation and campaign performance analysis
· Expert knowledge and proven track record in SEM
· Expert knowledge of website analytics and conversion rate optimization
· Comfortable working in a fast-paced environment
· Excellent English written and verbal communication skills
· Experience with Search Engine Optimization (Mobile SEM also required)
· Experience with social media marketing tools & social PPC platforms
· Excellent knowledge of Excel
Responsibilities:
· Launch new SEM campaigns and programs
· Tracking, Optimizing and reporting on PPC campaign performance & Analytics
· Analyze all online marketing channels & campaigns ensuring optimal ROI
· Daily Web analytics and conversion optimization + Daily Report
· Maintain internal & external relationships with vendors and partners
· Support the marketing team in new opportunities for growth as they arise
· Create Search Engine Marketing Procedures Manuals
Compensation & Rewards: Compensation will be commensurate with experience.
Web Developer – WordPress Ninja!!
Are you a self-motivated, driven person who is organized and enthusiastic about being part of a growing company at the leading edge of digital marketing?
Professional Skills & Qualifications
· Proficiency and excellent knowledge with WordPress open-source CMS
· 2+ years of rapid web development, using HTML (preferably 5), JavaScript, CSS (3), PHP and SQL preferred
· A solid understanding of web application development processes, from the layout/user interface to relational database structures
· Understanding the benefits of SEO and the development skills to support SEO are a plus
· Strong communication and writing skills
· Ability to communicate directly with peers, managers, and clients while leading development to a completed and successful solution
· Strong organization skills to manage multiple timelines and complete tasks quickly within the constraints of clients’ timelines and budgets
· Ability to grow professionally in a highly flexible and fast-moving environment
· Awareness and pride in 100% client satisfaction
Primary Responsibilities
· Creation of site layout/user interface from provided design concepts by using standard HTML/CSS practices
· Placement and layout of web site pages given client provided content
· SQL Server Database management
· Application/Framework design as needed
· Specifications/Requirements gathering as needed
· Routine daily maintenance of existing sites and applications
Daily Tasks
· Assist in gathering requirements and project specifications
· Attend project kickoff meetings with clients
· Take ownership of daily project needs and communications.
· Communicate project status and deliverables with managers and clients.
· Record time daily using our project system
· Manage project tasks, timelines, and communication.
· Perform routine site maintenance as needed.
· Other tasks as needed for successful project completion.
Compensation: Compensation for this position will be commensurate with skills and experience.
juliette.smith@in-tac.ca
SEO/SEM Manager
Are you a self-motivated, driven person who is organized and enthusiastic about being part of a growing company at the leading edge of digital marketing?
Professional Skills & Qualifications
Perform SEO & SEM activities, including but not limited to:
· Identification and analysis of metrics, analysis of keyword research and ranking, competitive market analysis, website analysis, and implementation of search best practices
· Effectively manage multiple campaigns by developing and managing timelines, schedules and client budgets
· Continuous optimization of SEO & SEM tactics based on reporting and results
· Compile and report on campaign effectiveness to upper management, including competitive landscape, KPIs, and identify growth opportunities via PPC, SEO & retargeting
· Oversee development of PPC campaign strategies (Google AdWords, Bing, Facebook):
· Develop and execute advertising campaigns aligned with client strategy and business objectives
· Day-to-day optimization for bid strategies, quality score and ad position
· Implement and manage all aspects of paid placement, including desktop, mobile and video
· Cost-per-lead and cost-per-sale optimization with a strong focus on conversion metrics to drive increased campaign ROI
· Understand the importance of social content, social triggers and socialization of content and brands
Professional Competencies
· 3+ years of hands-on SEO/SEM experience
· Google AdWords Certified
· Expert in Google Analytics
· Experience using SEO tools like Google Webmaster Tools, SEM Rush, etc.
· Knowledge of and keen interest in staying top of the latest SEO/SEM trends and news
· Experience with WordPress optimization
· Strong Excel skills and experience with manipulating large data sets
· Excellent writing and editing skills
· Ability to juggle multiple initiatives and new campaigns simultaneously
· Excellent analytical, organizational, project management and time management skills
· Strong teamwork and communication skills
SEM Specialist
Are you a self-motivated, driven person who is organized and enthusiastic about being part of a growing company that is at the leading edge of digital media?
We are seeking an experienced Bing & Google AdWords campaign specialist to expand, create, and analyze our AdWords, and other PPC platform campaigns. Our ideal candidate will be a hands-on expert level user of the Google AdWords, Bing Ads, and Google Analytics. We’re looking for someone who will prove to be a contributor from day one, as well as be a continual learner who can research new information and grow within the organization.
As the SEM Specialist you will support online advertising programs (search and display), executing against strategies to realize identified client goals. You will plan, setup, and execute online advertising campaigns within specified budgets and provide an ongoing analysis and improve search and display marketing campaigns. You will provide the day to day management and optimization of online advertising efforts (search, display). You will responsible for the development and execution of online advertising campaigns to generate qualified leads and deliver continuous growth and improvement against key metrics.
Professional Competency:
· A minimum of five (5) years of experience on PPC management
· Bachelor’s degree required
· Google AdWords Professional Certification
· Google Analytics Certification
· Strong analytical skills, including data manipulation and campaign performance analysis
· Expert knowledge and proven track record in SEM
· Expert knowledge of website analytics and conversion rate optimization
· Comfortable working in a fast-paced environment
· Excellent English written and verbal communication skills
· Experience with Search Engine Optimization (Mobile SEM also required)
· Experience with social media marketing tools & social PPC platforms
· Excellent knowledge of Excel
Responsibilities:
· Launch new SEM campaigns and programs
· Tracking, Optimizing and reporting on PPC campaign performance & Analytics
· Analyze all online marketing channels & campaigns ensuring optimal ROI
· Daily Web analytics and conversion optimization + Daily Report
· Maintain internal & external relationships with vendors and partners
· Support the marketing team in new opportunities for growth as they arise
· Create Search Engine Marketing Procedures Manuals
Compensation & Rewards: Compensation will be commensurate with experience.
Web Developer – WordPress Ninja!!
Are you a self-motivated, driven person who is organized and enthusiastic about being part of a growing company at the leading edge of digital marketing?
Professional Skills & Qualifications
· Proficiency and excellent knowledge with WordPress open-source CMS
· 2+ years of rapid web development, using HTML (preferably 5), JavaScript, CSS (3), PHP and SQL preferred
· A solid understanding of web application development processes, from the layout/user interface to relational database structures
· Understanding the benefits of SEO and the development skills to support SEO are a plus
· Strong communication and writing skills
· Ability to communicate directly with peers, managers, and clients while leading development to a completed and successful solution
· Strong organization skills to manage multiple timelines and complete tasks quickly within the constraints of clients’ timelines and budgets
· Ability to grow professionally in a highly flexible and fast-moving environment
· Awareness and pride in 100% client satisfaction
Primary Responsibilities
· Creation of site layout/user interface from provided design concepts by using standard HTML/CSS practices
· Placement and layout of web site pages given client provided content
· SQL Server Database management
· Application/Framework design as needed
· Specifications/Requirements gathering as needed
· Routine daily maintenance of existing sites and applications
Daily Tasks
· Assist in gathering requirements and project specifications
· Attend project kickoff meetings with clients
· Take ownership of daily project needs and communications.
· Communicate project status and deliverables with managers and clients.
· Record time daily using our project system
· Manage project tasks, timelines, and communication.
· Perform routine site maintenance as needed.
· Other tasks as needed for successful project completion.
Compensation: Compensation for this position will be commensurate with skills and experience.
