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The award-winning Ottawa Convention Centre will be rebranded the “Shaw Centre” under a 10-year naming deal with Calgary-based Shaw Communications.
Centre chair Marc Seaman said the agreement will enable further growth in the “lucrative national and international meetings and conventions marketplace.
“Over the coming decade, the Shaw Centre will leverage the strength of one of Canada’s leading brands and media organizations to enhance and increase its profile and standing as a world class convention facility,” Seaman said.
“We are privileged to work with this world-class and award-winning facility, and are eager to showcase the Shaw brand to hundreds of thousands of local, national and international visitors that come to the Shaw Centre every year,” said Brad Shaw, CEO of Shaw Communications.
The participants said the deal will allow the centre to boost its profile through Shaw’s strengths in Internet and other communications streams. Shaw, for its part, will gain “the opportunity to showcase its leading media brands, products, and services to guests from Canada and abroad.”
Visitors to the rebranded Shaw Centre will enjoy seamless access to Shaw Go WiFi – Shaw’s carrier-grade wifi network – throughout the building with complimentary access available to all guests in recognized gathering areas.
Shaw Centre said it will continue to use “Canada’s Meeting Place” as its descriptor, and will continue to partner with Ottawa Tourism in all marketing efforts.
The was no dollar figure immediately available on the deal.
查看原文...
Centre chair Marc Seaman said the agreement will enable further growth in the “lucrative national and international meetings and conventions marketplace.
“Over the coming decade, the Shaw Centre will leverage the strength of one of Canada’s leading brands and media organizations to enhance and increase its profile and standing as a world class convention facility,” Seaman said.
“We are privileged to work with this world-class and award-winning facility, and are eager to showcase the Shaw brand to hundreds of thousands of local, national and international visitors that come to the Shaw Centre every year,” said Brad Shaw, CEO of Shaw Communications.
The participants said the deal will allow the centre to boost its profile through Shaw’s strengths in Internet and other communications streams. Shaw, for its part, will gain “the opportunity to showcase its leading media brands, products, and services to guests from Canada and abroad.”
Visitors to the rebranded Shaw Centre will enjoy seamless access to Shaw Go WiFi – Shaw’s carrier-grade wifi network – throughout the building with complimentary access available to all guests in recognized gathering areas.
Shaw Centre said it will continue to use “Canada’s Meeting Place” as its descriptor, and will continue to partner with Ottawa Tourism in all marketing efforts.
The was no dollar figure immediately available on the deal.
查看原文...
