Sony to close all its stores in Canada

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Sony Corp. will close all 14 of its Sony Stores across Canada as the company continues to struggle to reshape its business.

The company made the announcement on Thursday in a memo to the employees of its stores, one of which is located here in Ottawa at the Bayshore Shopping Centre, telling them that the stores will cease operations within the next two months.

The company confirmed the news in a statement released to The Citizen.

“Over the next 6 to 8 weeks we are closing our Sony Stores in Canada and will redirect all of this business through our national network of Sony retailers, our online store … as well as through our Sony-trained Telesales team,” read the statement. “Our network of Sony authorized retailers offer a full range of Sony products and will be supported by our in-store Merchandisers and Product Trainers on an ongoing basis in order to ensure that our past customers have continued access to knowledgeable Sales consultants who can support their ongoing Sony electronics needs.

The company’s news came on the same day that Target announced it would be shuttering all of its retail stores in Canada.

Sony did not say how many jobs are affected by the decision.

The closure comes as Sony is struggling to reshape its business amidst years of losses. For the current fiscal year which ends in March, the company is estimating a $1.9 billion (U.S.) loss.

Within the last year the company sold its Vaio personal computing business and spun out its TV manufacturing operations.

It is now reported to be considering exiting the TV business entirely. The company is also considering options for its lacklustre cellular phone division.

vpilieci@ottawacitizen.com

Twitter.com/Vpilieci

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