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2 Minimum number of Senator home games if the team loses in the first round to Montreal
12 Maximum number of playoff home games if the Senators go all the way to the Stanley Cup finals
$17.6 million Total economic value of the “average” Ottawa Senator playoff run, according to a 2012/2013 University of Ottawa study on Senators Sports and Entertainment. “When they go into a playoff run, the impact is massive for the city,” says Norm O’Reilly, the lead researcher on the study. He explains that as a team’s performance goes up, so does local support. “The whole Hamburglar effect is a big positive for the brand.”
$2.62 million Estimate of the economic benefit to the Ottawa area for each Senators home playoff game (excluding ticket sales.) This includes business at local restaurants, bars and hotels. Sales of Senators gear — like jerseys, car flags and bumper stickers — also shoot up during the playoffs. The biggest seller at The Sens’ Store right now? Rookie Mark Stone, No. 61. “Stone’s flying,” says Celena Sevigny, a manager at the Place D’Orléans location. “We can’t keep anything in here with him on it.”
25 per cent Percentage of playoff game-goers who come from out of town.
50 per cent Expected spike in sales at Lieutenant’s Pump. Manager John Macklem says this number is based on the Senators last playoff round, also against the Montreal Canadiens, in 2013. The pub is one of eight along the Sens Mile, which officially opened Sunday. Shuttle buses from the pub have also been growing in popularity over the past few weeks.
62 per cent Increase in Senators ticket price from regular season to playoffs. From now on, revenue from every game at the Canadian Tire Centre is goes straight into the owner’s pocket. Players work for free at playoff time; they only receive a salary for regular season games. Instead, players on the 16 teams that make the playoffs earn shares from a $9 million pot that comes directly from the league.
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12 Maximum number of playoff home games if the Senators go all the way to the Stanley Cup finals
$17.6 million Total economic value of the “average” Ottawa Senator playoff run, according to a 2012/2013 University of Ottawa study on Senators Sports and Entertainment. “When they go into a playoff run, the impact is massive for the city,” says Norm O’Reilly, the lead researcher on the study. He explains that as a team’s performance goes up, so does local support. “The whole Hamburglar effect is a big positive for the brand.”
$2.62 million Estimate of the economic benefit to the Ottawa area for each Senators home playoff game (excluding ticket sales.) This includes business at local restaurants, bars and hotels. Sales of Senators gear — like jerseys, car flags and bumper stickers — also shoot up during the playoffs. The biggest seller at The Sens’ Store right now? Rookie Mark Stone, No. 61. “Stone’s flying,” says Celena Sevigny, a manager at the Place D’Orléans location. “We can’t keep anything in here with him on it.”
25 per cent Percentage of playoff game-goers who come from out of town.
50 per cent Expected spike in sales at Lieutenant’s Pump. Manager John Macklem says this number is based on the Senators last playoff round, also against the Montreal Canadiens, in 2013. The pub is one of eight along the Sens Mile, which officially opened Sunday. Shuttle buses from the pub have also been growing in popularity over the past few weeks.
62 per cent Increase in Senators ticket price from regular season to playoffs. From now on, revenue from every game at the Canadian Tire Centre is goes straight into the owner’s pocket. Players work for free at playoff time; they only receive a salary for regular season games. Instead, players on the 16 teams that make the playoffs earn shares from a $9 million pot that comes directly from the league.
查看原文...
