Here it comes!

路顺

David Li 奥迪 保时捷 613-723-1221*223
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295 West Hunt Club Road(5 minutes west from T&
真的要来了

http://fourtitude.com/news/Lamborgh...ant-agata-production-investment-announcement/

Lamborghini SUV Confirmed with Sant Agata Production Investment Announcement
by Audi AG on 27 May 2015 in Lamborghini News


Automobili Lamborghini announces a luxury SUV as a third model to join its product range. The market introduction of the series model is planned for 2018. A concept of the car was first presented as the Lamborghini Urus in 2012 at the Beijing auto show.

The new vehicle will be produced in Sant’Agata Bolognese and will herald additional growth and significant opportunities across the marque with the expansion of the product range. It will also determine a substantial increase in the production capacity of the factory. Over the lifecycle of the new vehicle the company will invest hundreds of millions of Euros.

The project will be realized due to the joint commitment of several parties involved, including Volkswagen Group with AUDI AG as Lamborghini shareholder, the Italian Ministry of Economic Development, Invitalia (Italian national agency for inward investments and economic development), Emilia Romagna Region, the Union Representatives and the entire Automobili Lamborghini team.

Automobili Lamborghini President and CEO Stephan Winkelmann declares: “This is a proud moment for everybody in Lamborghini. The introduction of a third model line endorses the stable and sustainable growth of the company and signifies for us the beginning of a new era.”



He adds: “The new SUV will be made in Sant’Agata Bolognese, demonstrating our commitment to safeguarding the values of ‘Made in Italy’ worldwide.”

Production of the new Lamborghini SUV in Sant’Agata Bolognese will see significant development of the factory site, increasing from the current 80,000 square meters to an area covering ca. 150,000 square meters. The project will include the construction of new facilities, such as a new production line, warehousing and enlargement of the R&D department. The addition of a third model line will also provide important opportunities for the supplier network in Italy and internationally, and have a strong impact on human resources: Lamborghini intends to hire 500 new employees.

Rupert Stadler, Chairman of the Board of Management Audi AG states: “Lamborghini, Italdesign Giugiaro and Ducati have developed very successfully under Audi parentage, and kept their Italian identity. With the decision to produce the Lamborghini SUV in Sant’ Agata Bolognese we have proven once more our commitment to Italy as an important automotive industrial nation.”

Luca de Meo, Board Member for Sales and Marketing Audi AG underlines: “Lamborghini is today one of the world’s most exclusive brands. We at Audi are very proud of all our Italian subsidiaries. I am delighted at this outcome for both Lamborghini and Italy, and thank the Italian government for their collaboration in helping to make this possible.”

A luxury SUV sees Lamborghini challenging an unexploited, fast-growing and fascinating car segment, and expanding its clientele significantly. These will include Lamborghini super sports car customers who to date have driven SUV models from other brands, as well as families and customers new to the Lamborghini marque. Distribution of volumes will be well balanced among the three major sales regions: EMEA, the Americas and Asia Pacific. Target markets will be primarily the USA, China, the Middle East, United Kingdom, Germany and Russia. The annual volumes will be around 3,000 vehicles and will double the company’s current sales performance.



David Li 李昕晖
奥迪 保时捷 Brand Specialist
613-402-6666,
613-723-1221 请电话预约
295 West Hunt Club Rd, K2E 1A6
大统华西行五分钟车程
393216
393220
393221
393222
 
oh fk
不好看~~没感觉~~



哈哈,估计你的眼里只有宝马了。宾利,玛莎的SUV也要来了,土豪们的游戏



David Li 李昕晖
奥迪 保时捷 Brand Specialist
613-402-6666,613-723-1221 请电话预约
295 West Hunt Club Rd, K2E 1A6
大统华西行五分钟车程
 
真的感觉不好呀

呵呵,你不用有感觉,市场有感觉,土豪有感觉就可以了

谈谈超豪华品牌的SUV情节
2015-05-29 爱卡汽车 爱卡汽车
爱卡汽车
微信号 myxcar

功能介绍 爱卡汽车官方微信,从此您可以在微信上找车型、看热帖、读资讯,还能参加各种好玩的活动。

据最近的消息,宾利将在今年的法兰克福车展上推出全新Bentayga SUV;兰博基尼Urus的量产也在内部获绿灯;玛莎拉蒂SUV车型Levante也将在明年初北美车展首发…那么,问题来了!“高富帅”和“白富美”真的能幸福地生活在一起吗?
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●前有“带头大哥”

对于注重品牌形象的超豪华品牌来说,推出一款全新的车型是很谨慎的,更别说是跨界,而这次组团要推SUV,可以说是受到了一些刺激,谁的刺激呢?如果要追根溯源的话,这笔帐最早应该算到“不务正业”的始作俑者保时捷头上。

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【保时捷卡宴】

早在2002年的日内瓦车展上,保时捷就推出了自己的首款SUV车型卡宴,虽然引起了业界的一片哗然,但很快,市场给出了自己的答案,凭借保时捷的品牌形象和出色的性能和高级感十足的品质,再加上SUV车型与生俱来的实用性和空间表现,卡宴很快成为了保时捷的绝对主力车型,也让保时捷从一个小众的跑车品牌变身为一个形象更加饱满的大众化品牌。

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【保时捷Macan】

对于那些钟爱保时捷的品牌形象,但是又碍于跑车的局限性的消费者,卡宴就是一个非常理想的选择。卡宴的热销也让保时捷获得了丰厚的利润回报,让其它超跑品牌艳羡不已。而随后保时捷又再接再厉推出了Macan,进一步拉低了保时捷SUV的入门价格,销量再度攀升,凭借两款热销SUV的拉动,保时捷在2014年交出了销售18.98万辆的成绩,同时保时捷也一举成为大众集团内部盈利能力最高的品牌之一。



●可以讲情怀,前提是要生存

大多数超跑车企是将情怀的,有传统的,但是在生存面前,情怀总是显得那么脆弱。虽然超跑车企都有着让人咂舌的单车利润率,但是能消费这些奢侈品的富豪和精英们毕竟是少数,销量上将受到很大的约束,不少车企的年销量都难以超过万辆。因为产品线过于单一,超跑车企的抗风险能力也比其它车企要差很多,一次经济萧条就有可能让经营陷入困境。所以,跑车企业要实现自力更生就必须拓展产品线,而SUV就是一个理想的选择。

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【大红大紫的路虎揽胜】

首先,SUV市场是目前最大的蓝海,特别像是在中国这样的新兴市场,有着井喷式的增长,并且似乎增长还能持续很长一段时间,专注SUV的路虎就是一个很好的例证,售价过百万的SUV不仅热销,甚至还动不动就出现加价的情况。SUV巨大的市场容量是跑车企业最需要的增长空间,并且有了保时捷这个吃螃蟹的先行者,通过SUV来打开市场无疑是风险最小的一种运作模式。

另外,高端SUV的单车利润率虽然不及超跑,但是要明显高于普通的轿车,这对天生不善于成本控制的跑车企业来说至关重要。高端SUV较高的售价可以给超跑车企更多发挥的余地,也更好体现超跑车企在产品品质上更加追求完美的优势。



●群众有需求

严格来说,对于追求极致操控的超跑品牌来说,对于在公路行驶性能上天生不占优势的SUV应该心里是抵触的,较高的重心使得SUV不可能达到超跑那样的驾控性能。但是,超跑车企对于车辆极致操控的理解正是他们在打造SUV时的优势。虽然,他们打造的SUV在操控性能上不及同品牌的跑车,但是却会胜于宝马、奔驰、奥迪这类豪华品牌的高端SUV。

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一款有着SUV实用性,而且在驾控性能上有着出色表现,有着超跑品牌一贯的高级感,并且品牌足够有面子的超豪华品牌SUV,对那些看腻了满大街奔驰宝马的富豪来说,会很有吸引力,不仅仅是一个代步的工具,而是一种身份和品位的象征。

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而对宾利来说,原来的产品线相对要丰富一些,但是似乎也找不到更好的增长点,SUV是一个理想的选择。相比于超跑品牌,宾利的“偶像包袱”要轻一些,更多要考虑的是定位的问题,是否继续走高端路线,保持稀缺性;还是像保时捷那样洒脱,将SUV作为自己的入门级车型,成为收割销量的利器。




  1. David Li 李昕晖
    奥迪 保时捷 Brand Specialist
    613-402-6666,
    613-723-1221 请电话预约
    295 West Hunt Club Rd, K2E 1A6
    大统华西行五分钟车程
    393216
    393220
    393221
    393222
 
确实很难看
 
真心不好看。。不知道为什么想到了 本来去买葱油饼 结果打开袋子发现是个烧饼。。。。
 
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