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The National Capital Commission is about to embark on a major study of Gatineau Park, hoping to learn more about its visitors and assess its economic impact on the local and provincial economies.
The NCC has invited bids from market research consultants to help the agency’s evaluation and research team conduct the one-year study, beginning this fall.
While the Crown corporation last conducted a comprehensive visitor study in 2011, it has been 17 years since it evaluated the economic impact of the 36,131-hectare park, the only federal park that isn’t run by Parks Canada.
It’s important to quantify and analyze the park’s economic benefits, the NCC says in the study’s terms of reference, to demonstrate that it is “capable of providing significant returns to local municipalities and businesses and to Canadians more generally.”
The study will estimate the economic impact attributable to visitor spending in Gatineau Park for 2015-16, broken down by province (Quebec and Ontario), by city (Ottawa and Gatineau) and by season.
Depending on its findings, the economic impact study could help the NCC in its efforts to attract more private-sector sponsorships.
The study will also estimate attendance in Gatineau Park from this fall until next summer — overall and by season — and use an on-site intercept survey and followup online survey to gather information about the park’s visitors.
Its research objectives include visitor profiles and satisfaction levels, the sites they visit and the activities they take part in, their motivations for visiting the park and their awareness of the NCC’s responsibility for managing and protecting it.
The NCC also wants to assess the impact of visits to Gatineau Park on people’s impressions of Canada’s National Capital Region, including the park’s contribution to the perception that the capital region “is of national significance and is a source of pride for Canadians.”
The results of the study will also inform the Gatineau Park Master Plan, which will be renewed in 2016-17, said NCC spokesman Jean Wolff.
Gatineau Park attracts about 2.7 million visits a year, second only to Banff National Park among Canadian wilderness parks, according to the most recent estimates.
The park is so heavily used that NCC officials have expressed concern that its popularity could threaten the survival of the natural features that attract visitors.
Work on the study will begin in October followed by a survey to estimate attendance in November. Winter surveys will take place January through March with summer surveys taking place next June through September.
If work remains on schedule, final results will be presented in November 2016.
dbutler@ottawacitizen.com
twitter.com/ButlerDon
查看原文...
The NCC has invited bids from market research consultants to help the agency’s evaluation and research team conduct the one-year study, beginning this fall.
While the Crown corporation last conducted a comprehensive visitor study in 2011, it has been 17 years since it evaluated the economic impact of the 36,131-hectare park, the only federal park that isn’t run by Parks Canada.
It’s important to quantify and analyze the park’s economic benefits, the NCC says in the study’s terms of reference, to demonstrate that it is “capable of providing significant returns to local municipalities and businesses and to Canadians more generally.”
The study will estimate the economic impact attributable to visitor spending in Gatineau Park for 2015-16, broken down by province (Quebec and Ontario), by city (Ottawa and Gatineau) and by season.
Depending on its findings, the economic impact study could help the NCC in its efforts to attract more private-sector sponsorships.
The study will also estimate attendance in Gatineau Park from this fall until next summer — overall and by season — and use an on-site intercept survey and followup online survey to gather information about the park’s visitors.
Its research objectives include visitor profiles and satisfaction levels, the sites they visit and the activities they take part in, their motivations for visiting the park and their awareness of the NCC’s responsibility for managing and protecting it.
The NCC also wants to assess the impact of visits to Gatineau Park on people’s impressions of Canada’s National Capital Region, including the park’s contribution to the perception that the capital region “is of national significance and is a source of pride for Canadians.”
The results of the study will also inform the Gatineau Park Master Plan, which will be renewed in 2016-17, said NCC spokesman Jean Wolff.
Gatineau Park attracts about 2.7 million visits a year, second only to Banff National Park among Canadian wilderness parks, according to the most recent estimates.
The park is so heavily used that NCC officials have expressed concern that its popularity could threaten the survival of the natural features that attract visitors.
Work on the study will begin in October followed by a survey to estimate attendance in November. Winter surveys will take place January through March with summer surveys taking place next June through September.
If work remains on schedule, final results will be presented in November 2016.
dbutler@ottawacitizen.com
twitter.com/ButlerDon
查看原文...
