Actress Wendie Malick with collar up at the premier of one of her movies in 2009
Diane Sawyer, former host of Good Morning America, wearing the collar up, 2004.
American young man wearing the collar on his tennis shirt turned up as a part of a popular culture trend in the early 2000s.
Morgan Pressel, youngest winner at the LPGA, with collar up.
A standard upturned collar in the 19th century, exemplified by William Fox Talbot.
During the 1980s, many celebrities wore upturned collars. Joan Jett often upturned the collar of her leather jacket, as did Tiffany. Nevertheless, this style ultimately seemed to pass out of popular culture fashion by the middle of the 1990s. https://en.wikipedia.org/wiki/Upturned_collar