Government planning to flood country with Canada 150 flags

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If the Department of Canadian Heritage has its way, flags bearing the Canada 150 logo will soon be ubiquitous.

Within the next week or so, the department expects to award standing order contracts to two successful bidders to supply up to 4.1 million three-by-six-inch paper flags – one for every nine Canadians – bearing the logo designed by University of Waterloo student Ariana Cuvin.

The hand-held Canada 150 flags, along with an unspecified number of similar paper Canadian maple leaf flags, “will be handed out at different events on the road to 2017 and during the celebrations of the 150th anniversary of Confederation,” according to tender documents.

The flags, which must be waterproof and tear-and-grease resistant, will be printed on synthetic paper and stapled to a nine-inch solid paper stick, the documents state.

Canadian Heritage estimates it will need 1.9 million of the Canada 150 flags by March 30, 2016, 955,000 more on or before Jan. 31, 2017 and a further 1.3 million after April 1, 2017.

The total cost of the flag order depends on the bids received, but the tender documents say no single order can exceed $400,000. However, it does not say how many orders are expected.

The Canada 150 logo – chosen last spring after a student contest – consists of a series of 13 multi-coloured diamonds, representing the 10 provinces and three territories, arranged in the shape of a stylized maple leaf.

Canadian Heritage’s reliance on student submissions to select the logo was harshly criticized by design professionals, who said it showed the government’s lack of understanding of the value of design, the creative process and the design profession.

One designer said the government “basically flipped a double bird at what is arguably one of the most important industries in the emerging knowledge economy.”

The solicitation period for bidders closed Dec. 30. According to the government’s tendering website, only two suppliers have indicated an interest: The Flag Shop, based in Vancouver, and Pic & Pac Distributions Inc., in Saint-Germain-de-Grantham, Quebec.

dbutler@postmedia.com

twitter.com/ButlerDon



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