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A “blockbuster announcement” about Canada’s 150th birthday celebrations in 2017 is to be made on Thursday.
A news release sent to reporters Tuesday morning promises that the announcement, to be made at the Château Laurier, will herald a “signature event” with a “spirited photo opportunity.”
The release quickly sparked speculation that the announcement will be either the Winter Classic hockey game or the Grey Cup. Both events are widely believed to be coming to Ottawa in 2017, but neither have been confirmed so far.
However, city hall insiders doubt this to be the case — most announcements involve sports commissioner Coun. Jody Mitic as well as Mayor Jim Watson. In this case, Watson will be joined by Ottawa-Orléans MPP Marie-France Lalonde, Ottawa South MPP John Fraser, Councillors Jean Cloutier and Mathieu Fleury, who are the city’s 2017 co-chairs, as well as Guy Laflamme, the executive director of the Ottawa 2017 Bureau, local dignitaries and other “special guests.” Unless the information is being kept under wraps, the guest list doesn’t a senior CFL or NHL official — or a provincial or federal minister.
Laflamme and his team of 10 at the Ottawa 2017 Bureau have been asked to develop about a dozen “signature” special events to attract 1.75 million more visitors than the eight million Ottawa typically sees in a year. Among those who have signed on so far for 2017:
• CIBC will be the lead sponsor for Ottawa 2017. The year happens to mark the bank’s 150th anniversary. In December, Mayor Jim Watson said it’s the single largest corporate investment of its kind for an event in the city’s history, but declined to put a dollar amount on it. “It’s certainly in the millions,” he said. “All others pale in comparison.”
• In November, Ottawa 2017 organizers announced that they are pumping an extra $150,000 into a fund designed to help community groups plan special events across the city. The funding program provides not-for-profit organizations with money to organize free, one-or two-day events on civic or statutory holidays, such as New Year’s Day, Family Day, Victoria Day, Canada Day, Labour Day and Thanksgiving.
• Watson and Gatineau Mayor Maxime Pedneaud-Jobin announced in November that the Alexandra Bridge will be transformed with sod into a grassy lawn for hordes of picnic-goers on July 2, 2017, to a grassy lawn. Up to 650 groups are to be accommodated at each of three seatings.
• Also in November, Watson and Canadian Heritage Minister Mélanie Joly announced in November that Ottawa 2017 is helping to recruit 150 local schools, sports teams and youth organizations to pair with student exchange groups coming to Ottawa during Canada’s 150th birthday year. In total, about 4,500 students between the ages of 12 and 17 will visit the capital through the program.
• In October, 2017 planners confirmed that the Juno Awards would be coming to Ottawa in 2017. Ottawa last hosted the annual music awards, which attract scores of Canadian stars from all genres of music, in 2012. That year, the televised awards show, hosted by William Shatner, drew about 12,000 people to the Canadian Tire Centre. There was also a gala dinner at the Shaw Centre and live shows at downtown night clubs.
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A news release sent to reporters Tuesday morning promises that the announcement, to be made at the Château Laurier, will herald a “signature event” with a “spirited photo opportunity.”
The release quickly sparked speculation that the announcement will be either the Winter Classic hockey game or the Grey Cup. Both events are widely believed to be coming to Ottawa in 2017, but neither have been confirmed so far.
However, city hall insiders doubt this to be the case — most announcements involve sports commissioner Coun. Jody Mitic as well as Mayor Jim Watson. In this case, Watson will be joined by Ottawa-Orléans MPP Marie-France Lalonde, Ottawa South MPP John Fraser, Councillors Jean Cloutier and Mathieu Fleury, who are the city’s 2017 co-chairs, as well as Guy Laflamme, the executive director of the Ottawa 2017 Bureau, local dignitaries and other “special guests.” Unless the information is being kept under wraps, the guest list doesn’t a senior CFL or NHL official — or a provincial or federal minister.
Laflamme and his team of 10 at the Ottawa 2017 Bureau have been asked to develop about a dozen “signature” special events to attract 1.75 million more visitors than the eight million Ottawa typically sees in a year. Among those who have signed on so far for 2017:
• CIBC will be the lead sponsor for Ottawa 2017. The year happens to mark the bank’s 150th anniversary. In December, Mayor Jim Watson said it’s the single largest corporate investment of its kind for an event in the city’s history, but declined to put a dollar amount on it. “It’s certainly in the millions,” he said. “All others pale in comparison.”
• In November, Ottawa 2017 organizers announced that they are pumping an extra $150,000 into a fund designed to help community groups plan special events across the city. The funding program provides not-for-profit organizations with money to organize free, one-or two-day events on civic or statutory holidays, such as New Year’s Day, Family Day, Victoria Day, Canada Day, Labour Day and Thanksgiving.
• Watson and Gatineau Mayor Maxime Pedneaud-Jobin announced in November that the Alexandra Bridge will be transformed with sod into a grassy lawn for hordes of picnic-goers on July 2, 2017, to a grassy lawn. Up to 650 groups are to be accommodated at each of three seatings.
• Also in November, Watson and Canadian Heritage Minister Mélanie Joly announced in November that Ottawa 2017 is helping to recruit 150 local schools, sports teams and youth organizations to pair with student exchange groups coming to Ottawa during Canada’s 150th birthday year. In total, about 4,500 students between the ages of 12 and 17 will visit the capital through the program.
• In October, 2017 planners confirmed that the Juno Awards would be coming to Ottawa in 2017. Ottawa last hosted the annual music awards, which attract scores of Canadian stars from all genres of music, in 2012. That year, the televised awards show, hosted by William Shatner, drew about 12,000 people to the Canadian Tire Centre. There was also a gala dinner at the Shaw Centre and live shows at downtown night clubs.
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