NCC frets about commercial use of arts centre's 'lantern'

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The National Arts Centre‘s planned glass entry “lantern” is one of the most distinctive features of its $110-million makeover. It’s also the one that caused the most heartburn Wednesday for some members of the National Capital Commission‘s board.

The NCC board gave the rejuvenation project final approval, allowing the NAC to proceed to construction. The project is supposed to be finished by July 2017.

But board members were concerned about a plan to use the lantern — a tall glass tower rising above what will become the arts centre’s new main entrance on Confederation Square — to project still and moving imagery on the building.

Most of those images will show artists performing at the NAC and arts institutions across Canada, or display images of important national events such as Canada Day, Remembrance Day and Winterlude.

However, NAC officials have said up to 10 per cent could be corporate logos or messages, according to board member Bob Plamondon — an idea that didn’t sit well with a number of trustees.

Fuelling their concern was the lantern’s proximity to one of Canada’s most solemn monuments: the National War Memorial.

Board member Norman Hotson called the lantern “a great intervention” and supported plans to use it to animate the NAC, But, he said, “I would hate to see it used for commercial purposes.”

“It would be better if this one didn’t end up looking like the new football stadium (in Lansdowne Park), with a big TD on the side.”

Plamondon said the NAC’s makeover “couldn’t be more exciting. I think it changes the face of the city.” But he, too, was uneasy about the prospect of corporate messages being projected by the lantern.

Another trustee, Mike Pankiw, worried that barring corporate messaging could “handcuff” the NAC’s efforts to get sponsorship money to pay for programming — a concern chief executive Mark Kristmanson quickly picked up.

“If we’re going to do this, we should do it in such a way as to secure the long-term future of (the NAC),” he said.

Would it be possible, Kristmanson asked, for the facade of the lantern facing the war memorial to project different images, “so we liberate the NAC to get revenue but prevent any unfortunate juxtapositions with the war memorial?”

However, Steve Willis, the NCC’s executive director of capital planning, said current technology would not permit the NAC to change what was projected by the lantern’s various facades.

If there were to be any corporate recognition, Willis assured the board, “it would be limited in scale, confined to the bottom, subtle and not domineering imagery.”

Willis said there was still plenty of time to iron out a binding management framework for the lantern that would govern how and when it could deploy lighting and projections.

Somewhat reassured, the board gave the project the green light, on the proviso that the board would give final approval to the management framework developed for the lantern.

dbutler@postmediua.com

twitter.com/ButlerDon



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