The UpBeat: Ottawa police steer fight against distracted driving into schools

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Brad Hampson

Kids teaching kids. That’s why the Ottawa Police Service is excited about the Leave the Phone Alone distracted driving campaign launching into the Ottawa Catholic and the Ottawa-Carleton district school boards.

The Ottawa police believe a culture change around distracted driving is required and that kids need to buy in at a young age.

“I was ecstatic when Chapel Hill principal Deanna Perry told me that her Grade 5 students were studying distracted driving after the initial police launch,” said Ottawa police Sgt. Denis Hull.

Perry told the Ottawa police that resource teacher Eleanor McCormick-Dawson’s Grade 5 class was now making its own project on distracted driving, and was going to present it to fellow students.

“We can’t ask for more than this,” Hull said. “It’s like they’ve been deputized as our very own ambassadors of change, spreading the message across the entire English Catholic school board in Ottawa. She told two friends, he told two friends, and so on and so on.”

Through the leadership of East Traffic Sgt. Hull, the education component of the Leave the Phone Alone campaign is what makes it different from what other police services in the country are doing in terms of distracted driving. This new element provides age-appropriate distracted driving messaging to students in elementary schools, high schools, colleges and universities across the city.

“They are society’s future drivers and texters,” Hull said. “We need to educate kids about the dangers of distracted driving before they even get their licences. More than that, we want our youth to be the agents of change by reminding their parents and friends to leave the phone alone while driving.”

The Ottawa Police Service launched the school kits on February 2 at Sir Wilfrid Laurier High School and Chapel Hill Catholic Elementary School. This phase of the campaign into the schools is considered very important and will provide students and teachers the ability to start the culture change in a big way. The OPS compiled packaged kits for teachers that include books, posters, thumb bands, and teaching points. The kits can be ordered through the police webpage and sent to teachers to incorporate into their class curriculum.

The Ottawa police have been partnering on this campaign with Safer Roads Ottawa, and many other agencies and corporations since the fall of 2014. The four local school boards in Ottawa and Gatineau are all champions in the education component. In terms of the enforcement component, other local police have been assisting in joint forces blitzes, which are still ongoing.

“Distracted driving is one of the biggest rising concerns for police in terms of public safety on our roads,” Hull said. “It’s responsible for more deaths and injuries in collisions than any other cause, even surpassing impaired driving.”

While currently focusing on the Ottawa Catholic School Board due to demand, the school kit will be implemented through a phased approach over the next year to the other three school boards: Ottawa-Carleton District School Board, Conseil des écoles catholiques du centre-Est de l’Ontario and Conseil des écoles publiques de l’Est de l’Ontario.

“We’ve also received requests from outside the region for our distracted driving education materials, and we are in the process of sharing everything so other police services can hop on the bandwagon as well,” Hull said. “We want this message to spread across the country, and right now Ottawa’s school kids can help us in this important cause for safer roads in our communities.”

For more information on the campaign:

www.ottawapolice.ca/en/safety-and-crime-prevention/Leave-the-Phone-Alone.asp

For school kit information:

www.ottawapolice.ca/en/safety-and-crime-prevention/Leave-the-Phone-Alone-Educational-Kit.asp

Staff Sgt. Brad Hampson, East District directorate, Ottawa Police Service

THE NUMBERS ON DISTRACTED DRIVING

Drivers who are engaged in distractions are more likely to be in a crash or near-crash event compared with non-distracted drivers.

• Text messaging (or texting) on a cellphone, 23 times more likely (Virginia Tech Transportation Institute, 2010)

• Talking on a cellphone, four to five times more likely

• Dialing on a hand-held device, three times more likely

• Talking or listening on a hand-held device, 1.3 times more likely

Using your hand-held communication device takes you away from the primary task of driving. Driving requires your full attention at all times.

• Distracted driving fatalities in Ontario surpassed both impaired driving-related and speed-related fatalities in 2013. (Ontario Provincial Police)

• Teen driver collisions are the leading cause of permanent injuries and deaths in Canada. More fatally injured 16-19 year distracted drivers are male than female. (Traffic Injury Research Foundation)

• 43 per cent of drivers in Grade 12 admit to texting behind the wheel (2013 Ontario Student Drug and Health Survey)

• 37 per cent of teens report being a passenger in a car with a parent who was talking on a cellphone (2013 Ontario Student Drug and Health Survey)

• 23 per cent reported being a passenger in a car with a parent who was texting while driving (2013 Ontario Student Drug and Health Survey)

• 40 per cent of collisions in Ottawa in 2013 involved distracted driving. (City of Ottawa, 2014)

• Between 2009 and 2013, distracted-driving collisions resulted in 6,463 injuries and 18 fatalities in Ottawa. (City of Ottawa, 2014)

How distractions delay a driver’s reaction time:

• It takes an attentive driver 1.5 seconds to react to a situation on the roadway. When drivers are distracted, reaction time is doubled. At 100 km/h, that’s like travelling the distance of a football field without looking.

• The additional 1.5 seconds it takes an inattentive driver to react to hazards or changing conditions on the roadway could be the difference between safely avoiding them and hitting something or someone.

• You must focus on your driving at all times, even when stopped at traffic lights. Using the phone while you are stopped still prevents you from seeing what is happening around you.

• Driving distracted has the same impact on your reaction time as consuming four alcoholic drinks and getting behind the wheel.

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