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For decades, Ottawa’s tourism agency has highlighted Centre Block, the main building with the Peace Tower on Parliament Hill, as a defining image on the city’s marketing material.
And understandably so, given that it’s by far the most photographed building in the capital.
But Centre Block will soon vanish behind tarps and scaffolding as it starts a badly-needed renovation project that will take up to 15 years. (Construction is starting in 2018, though the public works ministry says the facade won’t disappear behind scaffolds until 2020.)
City officials are urging the federal government to pay for a “trompe l’oeil,” a large display that would go in front of the scaffolding and would show the image of Centre Block. (This is often seen in Europe during construction on significant buildings).
Judy Foote, the public works minister, says her staff are still studying the idea.
But even if the government does cough up the cash for a giant image of the building, it obviously doesn’t replace the building itself as a sight to behold.
Centre Block is shown through the gates of Parliament Hill 2014.
So what’s a tourism agency to do?
“If you look at our marketing brochures and our website, Centre Block is something you see quite regularly because it’s one of the iconic images of Ottawa,” says Catherine Frechette, Ottawa Tourism’s senior director of destination development.
“We are going to have to start to select other iconic images of Ottawa.”
One possibility, of course, is the Chateau Laurier, but that building is also about to turn into a construction site, given the plans for an expansion.
READ: Château Laurier owners unveil new drawings for 2017 expansion of iconic hotel
Frechette said the agency is looking at a few other options.
“The (Rideau Canal) locks, the waterways, and how we include the river,” she said. “And our national museums, our National Gallery. There are a number of other opportunities, for sure.
“We have to make sure we’re choosing an image that would hold to the same grandeur.”
The National Gallery of Canada. OTTAWA CITIZEN
What do you think, Ottawa? What are some of the other images of the city that could (temporarily) replace the Centre Block as our iconic imagery?
查看原文...
And understandably so, given that it’s by far the most photographed building in the capital.
But Centre Block will soon vanish behind tarps and scaffolding as it starts a badly-needed renovation project that will take up to 15 years. (Construction is starting in 2018, though the public works ministry says the facade won’t disappear behind scaffolds until 2020.)
City officials are urging the federal government to pay for a “trompe l’oeil,” a large display that would go in front of the scaffolding and would show the image of Centre Block. (This is often seen in Europe during construction on significant buildings).
Judy Foote, the public works minister, says her staff are still studying the idea.
But even if the government does cough up the cash for a giant image of the building, it obviously doesn’t replace the building itself as a sight to behold.
Centre Block is shown through the gates of Parliament Hill 2014.
So what’s a tourism agency to do?
“If you look at our marketing brochures and our website, Centre Block is something you see quite regularly because it’s one of the iconic images of Ottawa,” says Catherine Frechette, Ottawa Tourism’s senior director of destination development.
“We are going to have to start to select other iconic images of Ottawa.”
One possibility, of course, is the Chateau Laurier, but that building is also about to turn into a construction site, given the plans for an expansion.
READ: Château Laurier owners unveil new drawings for 2017 expansion of iconic hotel
Frechette said the agency is looking at a few other options.
“The (Rideau Canal) locks, the waterways, and how we include the river,” she said. “And our national museums, our National Gallery. There are a number of other opportunities, for sure.
“We have to make sure we’re choosing an image that would hold to the same grandeur.”
The National Gallery of Canada. OTTAWA CITIZEN
What do you think, Ottawa? What are some of the other images of the city that could (temporarily) replace the Centre Block as our iconic imagery?
查看原文...
