- 注册
- 2002-10-07
- 消息
- 402,183
- 荣誉分数
- 76
- 声望点数
- 0
A $1-million marketing campaign teaching people how to ride the rails kicked off at city hall on Wednesday, long before the LRT system opens in 2018.
OC Transpo spent $355,o00 on a consultant to help the transit company create the “Ready for Rail” campaign, with the rest of the money paying for materials and production work.
Coun. Tim Tierney, a transit commissioner, is so pumped up about LRT coming to Ottawa, he had a train map printed on a white v-neck T-shirt.
Coun. Tim Tierney shows off a T-shirt he had made of the map showing where LRT and Trillium lines will go after Stage 1 and Stage 2 of construction.
But Transpo can’t just rely on Tierney and his T-shirt to inform people about where LRT trains will go.
This will require a major communications push by the city.
With Stage 1 of LRT opening in 2018 (the exact date is undetermined), Transpo wants to get riders thinking about their transit journeys now so that there are no surprises on Day 1.
The consultant was surprised to learn some Ottawa residents don’t know the city is building a 2.5-kilometre rail tunnel through downtown.
So yes, Transpo has some educating to do.
Expect to see more advertising about LRT between now and the start of service next year, touching on some of these areas.
Trains
For riders who have never taken a municipal rail service, Transpo wants to make sure they’re completely familiar with the trains. The Alstom Citadis Spirit cars will hold 300 passengers each. At the peak periods, there will be two cars linked together to form a single train with a capacity of up to 600 people, running every five minutes or less. Transpo wants to communicate every little detail, including the colour of the train doors (black) so people know where to board. The interior of the trains will generally have the same colour scheme as Transpo buses.
Stations
There will be 13 stations between Tunney’s Pasture and Blair. Transpo will get riders familiar with the station names. Some station names aren’t completely intuitive. Pimisi station will be at the Booth Street bridge on LeBreton Flats. Parliament station won’t be at Parliament, per se; it will be a couple blocks south on Queen Street. There will be bike parking, elevators, emergency telephones, heated waiting areas and security cameras in stations. There will be washrooms at Tunney’s Pasture, Bayview, Hurdman and Blair stations.
Fare gates and ticket machines
The stations will be full of automation. Riders will tap their Presto cards or scan their paper tickets from machines to pass through fare gates. When it comes to free Wednesday trips for seniors, Transpo is still deciding how to handle that. Seniors could get Presto cards that would know to give free trips to seniors on Wednesdays, or seniors might have to press a button on a ticket machine to ask an attendant to open a fare gate. Trillium Line riders should start seeing the new fare gates this year.
Bikes on trains
Transpo will allow bikes to be wheeled onto trains, but staff haven’t decided if there will be any restrictions. For example, Transpo could set times when people can board trains with their bikes and mark areas of the trains where bikes are allowed. Transpo is planning to bring a report to the transit commission with some ideas.
Transfers
After focus groups of about 100 customers, Transpo learned that riders just want a stress-free journey and transit reliability. One surprise for bus commuters might be the transfers between buses and trains. Bus routes will be designed to bring people to LRT stations for the trip downtown. The “fair paid zones” in stations will make sure people can get off a bus and head for a train without having to pass through fare gates.
jwilling@postmedia.com
twitter.com/JonathanWilling
查看原文...
OC Transpo spent $355,o00 on a consultant to help the transit company create the “Ready for Rail” campaign, with the rest of the money paying for materials and production work.
Coun. Tim Tierney, a transit commissioner, is so pumped up about LRT coming to Ottawa, he had a train map printed on a white v-neck T-shirt.
Coun. Tim Tierney shows off a T-shirt he had made of the map showing where LRT and Trillium lines will go after Stage 1 and Stage 2 of construction.
But Transpo can’t just rely on Tierney and his T-shirt to inform people about where LRT trains will go.
This will require a major communications push by the city.
With Stage 1 of LRT opening in 2018 (the exact date is undetermined), Transpo wants to get riders thinking about their transit journeys now so that there are no surprises on Day 1.
The consultant was surprised to learn some Ottawa residents don’t know the city is building a 2.5-kilometre rail tunnel through downtown.
So yes, Transpo has some educating to do.
Expect to see more advertising about LRT between now and the start of service next year, touching on some of these areas.
Trains
For riders who have never taken a municipal rail service, Transpo wants to make sure they’re completely familiar with the trains. The Alstom Citadis Spirit cars will hold 300 passengers each. At the peak periods, there will be two cars linked together to form a single train with a capacity of up to 600 people, running every five minutes or less. Transpo wants to communicate every little detail, including the colour of the train doors (black) so people know where to board. The interior of the trains will generally have the same colour scheme as Transpo buses.
Stations
There will be 13 stations between Tunney’s Pasture and Blair. Transpo will get riders familiar with the station names. Some station names aren’t completely intuitive. Pimisi station will be at the Booth Street bridge on LeBreton Flats. Parliament station won’t be at Parliament, per se; it will be a couple blocks south on Queen Street. There will be bike parking, elevators, emergency telephones, heated waiting areas and security cameras in stations. There will be washrooms at Tunney’s Pasture, Bayview, Hurdman and Blair stations.
Fare gates and ticket machines
The stations will be full of automation. Riders will tap their Presto cards or scan their paper tickets from machines to pass through fare gates. When it comes to free Wednesday trips for seniors, Transpo is still deciding how to handle that. Seniors could get Presto cards that would know to give free trips to seniors on Wednesdays, or seniors might have to press a button on a ticket machine to ask an attendant to open a fare gate. Trillium Line riders should start seeing the new fare gates this year.
Bikes on trains
Transpo will allow bikes to be wheeled onto trains, but staff haven’t decided if there will be any restrictions. For example, Transpo could set times when people can board trains with their bikes and mark areas of the trains where bikes are allowed. Transpo is planning to bring a report to the transit commission with some ideas.
Transfers
After focus groups of about 100 customers, Transpo learned that riders just want a stress-free journey and transit reliability. One surprise for bus commuters might be the transfers between buses and trains. Bus routes will be designed to bring people to LRT stations for the trip downtown. The “fair paid zones” in stations will make sure people can get off a bus and head for a train without having to pass through fare gates.
jwilling@postmedia.com
twitter.com/JonathanWilling
查看原文...
