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It’s the information age, and knowledge of the world around us and beyond has become fundamental to our way of being.
Whether it’s video, audio, stills or just words, people have come to expect prompt and current access to the latest news, information and entertainment on every platform from every kind of source in every corner of the globe.
Now VideoShip Enterprises Ltd., an Ottawa-based tech firm with an established presence in the news industry, is launching an application to facilitate and simplify the delivery of video and picture files by fans, staff and citizen journalists to local media outlets.
The NewsPro Buzz app will enable people to post video and picture files from smartphones quickly and efficiently for use by broadcasters, newspapers, magazines, festivals or any number of other outlets looking to transmit or post content online or elsewhere.
The app allows citizen journalists to charge for their content, issue licensing agreements, even put compelling material up for auction through VideoShip’s signature product, MediaBeach, used by major broadcasters worldwide to exchange large video files, live streams, photos and text.
Colin Grimes, VideoShip’s vice-president of business development, says the time is right for a product like NewsPro, largely due to the quick spread of better mobile phones and reasonably priced, accessible data packages – allowing more people to produce and send broadcast-quality material from more places.
“The need has definitely been there, but what has been missing is a simple and practical way for people on the street to contribute their video and pictures directly to local media outlets” says Grimes. “NewsPro Buzz does this for them, making their content instantly available to multiple outlets simultaneously.”
The app, which will be available as NewsPro Buzz on iTunes and Google Play, has been cooking for a while, but it was only about a year ago that VideoShip decided to go ahead with it on its own, from financing through development, production and marketing.
VideoShip was established in Ottawa back in 2004, and has grown from a core group of founders to 30 employees with offices in Ottawa, Dublin, Singapore and Pensacola, Florida. VideoShip’s last major product, MediaBeach, was released in 2014 in partnership with Seven West Media from Australia, providing highly specialized news workflow and distribution services for networks and broadcast unions worldwide. MediaBeach incorporates a global marketplace that allows clients to buy and sell breaking news content from each other directly, and has been adopted here in North America by major players such as CBS and NBC.
NewsPro, on the other hand, will be accessible to all types of media outlets, including newspapers and radio stations, as well as all kinds of interest groups, such as schools, municipalities and festivals looking to post material on websites, Facebook, YouTube and the like.
“There’s a long list of potential users for this kind of system,” says Grimes. “The basic premise behind it is to create a very streamlined and simple way of soliciting content from an audience and acquiring that content – being able to do something with it, turn it around instantly.”
Media members subscribing to the NewsPro service can put out calls for material tied to specific events, whether it’s news, entertainment or whatever. So if a media outlet is looking for video from a specific area of the recent flooding along the Ottawa River, for example, a shooter who’s got relevant material can tag it to that request.
Likewise, a festival such as Bluesfest could put out a call for video from that day’s concerts and events. Concert-goers would upload and tag content appropriately, making the material exclusive to their event.
“They can look at all the videos coming in and then decide which ones they want to use and which ones they want to discard. If it’s not something they want to use now, it will still be available in a few weeks or a month.”
Citizen journalists can share their videos or pictures freely with all media members, set a fixed price to license their content ($20 or $50), or request assistance from NewsPro in marketing and selling breaking news on national or world markets.
Organizations can also use the app as their own in-house tool for staff, including multi-tasking journalists who are increasingly saddled with rolling deadlines to file stories, audio, still and video for web use.
Indeed, the face of journalism has been changing for some time, but never before has the demand been so high nor has media been so accessible to so many people. Younger generations, particularly, have come to expect immediate, unlimited and unfiltered access to content from all over the world. They typically aren’t attached to one site for very long, unless that site has some that will keep them there.
“This is a way of engaging an audience like that, to have them involved in the content production,” said Grimes. “I think that’s a major idea behind this.”
For more information visit www.newspro.com.
This story was created by Content Works, Postmedia’s commercial content division, on behalf of VideoShip.
查看原文...
Whether it’s video, audio, stills or just words, people have come to expect prompt and current access to the latest news, information and entertainment on every platform from every kind of source in every corner of the globe.
Now VideoShip Enterprises Ltd., an Ottawa-based tech firm with an established presence in the news industry, is launching an application to facilitate and simplify the delivery of video and picture files by fans, staff and citizen journalists to local media outlets.
The NewsPro Buzz app will enable people to post video and picture files from smartphones quickly and efficiently for use by broadcasters, newspapers, magazines, festivals or any number of other outlets looking to transmit or post content online or elsewhere.
The app allows citizen journalists to charge for their content, issue licensing agreements, even put compelling material up for auction through VideoShip’s signature product, MediaBeach, used by major broadcasters worldwide to exchange large video files, live streams, photos and text.
Colin Grimes, VideoShip’s vice-president of business development, says the time is right for a product like NewsPro, largely due to the quick spread of better mobile phones and reasonably priced, accessible data packages – allowing more people to produce and send broadcast-quality material from more places.
“The need has definitely been there, but what has been missing is a simple and practical way for people on the street to contribute their video and pictures directly to local media outlets” says Grimes. “NewsPro Buzz does this for them, making their content instantly available to multiple outlets simultaneously.”
The app, which will be available as NewsPro Buzz on iTunes and Google Play, has been cooking for a while, but it was only about a year ago that VideoShip decided to go ahead with it on its own, from financing through development, production and marketing.
VideoShip was established in Ottawa back in 2004, and has grown from a core group of founders to 30 employees with offices in Ottawa, Dublin, Singapore and Pensacola, Florida. VideoShip’s last major product, MediaBeach, was released in 2014 in partnership with Seven West Media from Australia, providing highly specialized news workflow and distribution services for networks and broadcast unions worldwide. MediaBeach incorporates a global marketplace that allows clients to buy and sell breaking news content from each other directly, and has been adopted here in North America by major players such as CBS and NBC.
NewsPro, on the other hand, will be accessible to all types of media outlets, including newspapers and radio stations, as well as all kinds of interest groups, such as schools, municipalities and festivals looking to post material on websites, Facebook, YouTube and the like.
“There’s a long list of potential users for this kind of system,” says Grimes. “The basic premise behind it is to create a very streamlined and simple way of soliciting content from an audience and acquiring that content – being able to do something with it, turn it around instantly.”
Media members subscribing to the NewsPro service can put out calls for material tied to specific events, whether it’s news, entertainment or whatever. So if a media outlet is looking for video from a specific area of the recent flooding along the Ottawa River, for example, a shooter who’s got relevant material can tag it to that request.
Likewise, a festival such as Bluesfest could put out a call for video from that day’s concerts and events. Concert-goers would upload and tag content appropriately, making the material exclusive to their event.
“They can look at all the videos coming in and then decide which ones they want to use and which ones they want to discard. If it’s not something they want to use now, it will still be available in a few weeks or a month.”
Citizen journalists can share their videos or pictures freely with all media members, set a fixed price to license their content ($20 or $50), or request assistance from NewsPro in marketing and selling breaking news on national or world markets.
Organizations can also use the app as their own in-house tool for staff, including multi-tasking journalists who are increasingly saddled with rolling deadlines to file stories, audio, still and video for web use.
Indeed, the face of journalism has been changing for some time, but never before has the demand been so high nor has media been so accessible to so many people. Younger generations, particularly, have come to expect immediate, unlimited and unfiltered access to content from all over the world. They typically aren’t attached to one site for very long, unless that site has some that will keep them there.
“This is a way of engaging an audience like that, to have them involved in the content production,” said Grimes. “I think that’s a major idea behind this.”
For more information visit www.newspro.com.
This story was created by Content Works, Postmedia’s commercial content division, on behalf of VideoShip.
查看原文...
