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To mark the 150th birthday of Confederation, we asked local residents from a variety of backgrounds to share their wishes for the future of the capital and the country. Below: Michael Crockett
The 150th anniversary of Canadian Confederation did not creep up on Ottawa Tourism; our team has been planning for it for years. Mayor Jim Watson helped lead the charge and our staff has worked tirelessly over the past several years to attract conventions and tours to Ottawa during this celebration year. It has leveraged traditional advertising, social media and media coverage from major outlets (hello, New York Times!) to really get people talking about the celebration.
Visitors to Ottawa in 2017 find cutting-edge technology, world premieres, new-to-Ottawa events, rural celebrations, and lots of free, family-friendly activities.
What’s more, there are many legacy projects that will continue to attract and impress visitors for years to come: The National Arts Centre, Canadian Museum of History, Canadian Museum of Nature, Bank of Canada Museum, National Gallery of Canada, and Canada Science and Technology Museum have all made significant additions and updates.
As a membership-based organization, Ottawa Tourism promotes existing tourism attractions but in the last couple of years we’ve expanded into the destination development business as well — working to improve our offerings, attract new experiences to town, and helping existing organizations work better together.
It’s all about embracing our role as the country’s capital: We tell the story of Canada and we get people talking about the time they spend here. We want visitors to our vast country to know that its capital is the place to discover Canada’s soul, through our stellar collection of national museums, our festivals, our culinary scene, our outdoor adventures, and most of all, our people.
The momentum we’ve built in 2017 will continue and feed into efforts by other economic development agencies — and make no mistake, tourism is an economic driver — to refresh the Ottawa brand at home and around the world. Ottawa-based companies compete for talent with the world and convincing people to make their homes in Ottawa starts with its reputation as a vibrant place.
My wish for future years is that this sea-change in Ottawa’s tourism profile becomes the new normal — that Ottawa is appreciated worldwide for the young, vibrant, welcoming, innovative and fun city that it is. And that Ottawans embrace that change as well; after all, residents are ongoing ambassadors for the city within their circle of friends and family. Take up the challenge!
— Michael Crockatt is the president and CEO of Ottawa Tourism.
Related
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The 150th anniversary of Canadian Confederation did not creep up on Ottawa Tourism; our team has been planning for it for years. Mayor Jim Watson helped lead the charge and our staff has worked tirelessly over the past several years to attract conventions and tours to Ottawa during this celebration year. It has leveraged traditional advertising, social media and media coverage from major outlets (hello, New York Times!) to really get people talking about the celebration.
Visitors to Ottawa in 2017 find cutting-edge technology, world premieres, new-to-Ottawa events, rural celebrations, and lots of free, family-friendly activities.
What’s more, there are many legacy projects that will continue to attract and impress visitors for years to come: The National Arts Centre, Canadian Museum of History, Canadian Museum of Nature, Bank of Canada Museum, National Gallery of Canada, and Canada Science and Technology Museum have all made significant additions and updates.
As a membership-based organization, Ottawa Tourism promotes existing tourism attractions but in the last couple of years we’ve expanded into the destination development business as well — working to improve our offerings, attract new experiences to town, and helping existing organizations work better together.
It’s all about embracing our role as the country’s capital: We tell the story of Canada and we get people talking about the time they spend here. We want visitors to our vast country to know that its capital is the place to discover Canada’s soul, through our stellar collection of national museums, our festivals, our culinary scene, our outdoor adventures, and most of all, our people.
The momentum we’ve built in 2017 will continue and feed into efforts by other economic development agencies — and make no mistake, tourism is an economic driver — to refresh the Ottawa brand at home and around the world. Ottawa-based companies compete for talent with the world and convincing people to make their homes in Ottawa starts with its reputation as a vibrant place.
My wish for future years is that this sea-change in Ottawa’s tourism profile becomes the new normal — that Ottawa is appreciated worldwide for the young, vibrant, welcoming, innovative and fun city that it is. And that Ottawans embrace that change as well; after all, residents are ongoing ambassadors for the city within their circle of friends and family. Take up the challenge!
— Michael Crockatt is the president and CEO of Ottawa Tourism.
Related
- Canada 150: Complete coverage
- A user's guide to Canada Day in the capital
- Canada Day 2017: Complete guide to road closures and transit information
- More Capital Wishlists
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