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Premier Doug Ford confirmed this morning that he would introduce legislation to cut the price of a bottle or can of beer to $1 from $1.25 ahead of the Labour Day weekend.
Ford, during a news conference early Tuesday in Prince Edward County, said the Progressive Conservative government will move ahead with the plan to return buck a beer by Aug. 27.
The PC's move applies to brews under 5.6 per cent alcohol content.
"Nobody is being forced to lower their prices and there will be no subsidies or tax handouts," Ford told reporters at Barley Days Brewery in Picton, Ont., around 200 kilometres east of Toronto.
Instead, he said, the province is trying to encourage Ontario's 260 breweries to "bring their prices down" through the buck-a-beer challenge. That challenge will give brewers promotions and advertising advantages in the LCBO, such as limited time discounts and in-store displays, that Ford called "priceless."
He added: "Those who get there first will be recognized throughout the year."
Brewers would not be required to charge less, however, and the lower minimum price does not apply to draft beer, nor does it include the bottle deposit.
The PCs have long lamented the loss of buck-a-beer sales after the Liberals, under then-premier Dalton McGuinty, scrapped it in 2008 — raising the minimum price of a 24-pack of beer to $25.60.
Ford blamed the Liberals Tuesday for raising the price, calling it "red tape" — making buck a beer illegal.
He said it amounted to the government putting its hand in your pocket every time you went to buy a 24-pack of beer.
Ford made the return of buck a beer one of his marquee election promises.
Ford, during a news conference early Tuesday in Prince Edward County, said the Progressive Conservative government will move ahead with the plan to return buck a beer by Aug. 27.
The PC's move applies to brews under 5.6 per cent alcohol content.
"Nobody is being forced to lower their prices and there will be no subsidies or tax handouts," Ford told reporters at Barley Days Brewery in Picton, Ont., around 200 kilometres east of Toronto.
Instead, he said, the province is trying to encourage Ontario's 260 breweries to "bring their prices down" through the buck-a-beer challenge. That challenge will give brewers promotions and advertising advantages in the LCBO, such as limited time discounts and in-store displays, that Ford called "priceless."
He added: "Those who get there first will be recognized throughout the year."
Brewers would not be required to charge less, however, and the lower minimum price does not apply to draft beer, nor does it include the bottle deposit.
The PCs have long lamented the loss of buck-a-beer sales after the Liberals, under then-premier Dalton McGuinty, scrapped it in 2008 — raising the minimum price of a 24-pack of beer to $25.60.
Ford blamed the Liberals Tuesday for raising the price, calling it "red tape" — making buck a beer illegal.
He said it amounted to the government putting its hand in your pocket every time you went to buy a 24-pack of beer.
Ford made the return of buck a beer one of his marquee election promises.
