許多觀眾看到的是:小黑人接近 VW 車,一隻大白手拉開黑人,彈進小殖民者餐廳,畫面上出現 neger 字母。
The flub comes after Volkswagen earnings took a first-quarter hit.
www.foxbusiness.com
The 9-second spot, called “Petit Colon,” which was recently posted on the carmaker’s
social media pages, opens on a wide shot of a city street. Then, a large, first-person white hand plucks a black pedestrian away from a car and into a café over a colorful melody in the background.
The ad, meant to promote the company’s VW Golf 8, has since been pulled.
The title of the ad, "Petit Colon," is also the name of the cafe. In French, the name translates to "Little Colonist."