An impactful reminder to drive sober

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The holiday season is a time to enjoy and appreciate the priceless gifts in our lives – family, friends and loved ones around us. Unfortunately, it can be also a time of year when impaired driving takes those precious gifts away forever.

Throughout the month of December, Mothers Against Drunk Driving (MADD) Ottawa, in partnership with CARSTAR, Ottawa Insurance Brokers Association, and the Ottawa Police Service, is displaying a crashed vehicle with “Drive Sober” messaging as a visual reminder of the potential impacts of impaired driving, including the permanent emotional scars that mark so many lives. The crashed vehicle is on display in front of CARSTAR Kanata, located at 2235 Robertson Road and will be moved to various locations across the city.

Crashed Car display provides an impactful image and message about the consequences of impaired driving.

Crashed Car display provides an impactful image and message about the consequences of impaired driving.

The display is part of MADD’s national campaign to remind people in municipalities and regions across Canada of the consequences of impaired driving.

Ottawa Police will continue Festive RIDE campaign enforcement efforts until January, and remind motorists that an impaired driving charge can result in an immediate 90-day driving suspension and seven-day vehicle impoundment. A conviction can result in a minimum one-year driving suspension and monetary fines.

While education and the severity of penalties for impaired driving have increased over the years, recent MADD Canada statistics show that an average of 10 federal charges and provincial short-term licence suspensions are still laid every hour across the country for impaired driving. And lives continue to be taken and torn apart as a result of impaired driving.

If you plan to consume alcohol or other products that can impair your driving this holiday season, don’t get behind the wheel of your vehicle. And, don’t ride with someone who could be impaired. Instead, stay overnight or use public transportation, taxis, or other rideshare services, or arrange in advance to have a designated driver. Ensure this holiday season is memorable for all the right reasons. Drive sober.

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