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TikTok exec: We're not a social network like Facebook, we're an entertainment platform
As Facebook looks to copy more features from TikTok, the popular short video service says it's not a social network
TikTok exec: We’re not a social network like Facebook, we’re an entertainment platform
- Facebook is openly copying TikTok, and calling it out as a significant competitor.
- But Blake Chandlee, TikTok’s head of global business solutions, says his company specializes is entertainment, not social media.
- TikTok hasn’t seen an advertising slowdown despite what other companies are saying, Chandlee said.
Chandlee said history is not on Zuckerberg’s side, and compares its current problem to the challenge that Google faced when it was trying to take on Facebook at its own game.
“You remember when Google was creating Google+,” Chandlee said. At Facebook, “We had war rooms at the time. It was a big deal. Everyone was worried about it,” he said.
But no matter how much money Google poured into its social-networking efforts, it couldn’t compete with Facebook, which had become the default place for people to connect with friends and share photos and updates.
“It became clear Google’s value was search and Facebook was really good at social,” Chandlee said.