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音乐是西方人的精神食粮，apple也是从iPod touch开始的， tiktok又开辟新战场
www.cnbc.com
“If a song is going viral on TikTok, and the artist is unsigned, and as a result, it’s getting a million streams on Spotify, the labels are scrambling to sign that song or that artist,” said Tatiana Cirisano, a music industry analyst and consultant at Midia Research. “They’re obsessed with expanding their market share and making sure they don’t lose any market share to independent artists.”
TikTok’s importance is undeniable. A year ago, the app topped 1 billion monthly users. Last month, a Pew Research Center survey found that 67% of teens in the U.S. use TikTok, and 16% said they are on it almost constantly.
The rest of the social media industry has been trying to play catch-up. Facebook and Instagram parent Meta, for example, has been pumping money into its short video feature called Reels.
While TikTok’s financials are still confidential because ByteDance is private, industry analysts say the app is winning a bigger piece of the online ad market, as brands follow eyeballs.
TikTok is upending the music industry and Spotify may be next
Viral videos on TikTok are turning into big hits on streaming services. The industry is getting ready to see how TikTok capitalizes on its influence.
- Artists have soared to the top of the charts because of trends on TikTok, muddling the music industry’s business model.
- TikTok hasn’t fully capitalized on the phenomenon, but its parent company filed a trademark application that suggests something may be in the works.
- “I’m reaching a brand-new fan base,” said singer-songwriter Jay Sean.
“If a song is going viral on TikTok, and the artist is unsigned, and as a result, it’s getting a million streams on Spotify, the labels are scrambling to sign that song or that artist,” said Tatiana Cirisano, a music industry analyst and consultant at Midia Research. “They’re obsessed with expanding their market share and making sure they don’t lose any market share to independent artists.”
TikTok’s importance is undeniable. A year ago, the app topped 1 billion monthly users. Last month, a Pew Research Center survey found that 67% of teens in the U.S. use TikTok, and 16% said they are on it almost constantly.
The rest of the social media industry has been trying to play catch-up. Facebook and Instagram parent Meta, for example, has been pumping money into its short video feature called Reels.
While TikTok’s financials are still confidential because ByteDance is private, industry analysts say the app is winning a bigger piece of the online ad market, as brands follow eyeballs.
