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Brand it like Beckham: How has this World Cup affected the 'brands' associated with it? | CNN
Traditionally billions of viewers watch the World Cup, and as they concentrate on what is happening on the pitch, the names of some of the world's biggest companies flash behind the players on a rolling, technicolored loop -- Budweiser, Visa, Coca-Cola, Qatar Airways, Adidas, McDonalds, Wanda...
edition.cnn.com
technicolored loop – Budweiser, Visa, Coca-Cola, Qatar Airways, Adidas, McDonalds, Wanda, Vivo, Hyundai Kia.
But Qatar 2022 is different. Many of these brands, particularly those with Western world roots, have become caught in the geopolitical crosshairs of this tournament, balancing their sponsorship with criticisms levelled at FIFA, soccer’s world governing body, and Qatar, the host, notably around human rights issues.
以前都是欧美公司赞助,这些公司对欧美价值观更重视,现在很多亚洲公司赞助,从而导致这些赞助公司不像以前那样对国际足联有批评和影响力,
The four Chinese brands that sponsor the tournament – Wanda, Vivo, Mengniu Dairy and Hisense – are unlikely to take a particularly strident activist stance on an issue such as LGBTQ rights since that “turns a spotlight on China,” Chadwick adds.
这些新亚洲公司参与赞助,不会要求国际足联采取措施保护LGBTQ和其他有关人权的问题。也只做安静的赞助商。
谁出钱谁有影响力
Amnesty International, Human Rights Watch and Fair Square – wrote to FIFA’s 14 corporate partners and World Cup sponsors “urging them to call on the football body to remedy abuses of migrant workers linked to preparations for the World Cup.”
It is difficult to verify how many migrant workers have died as a result of work done on projects connected to the tournament.
The Guardian reported last year that 6,500 South Asian migrant workers have died in Qatar since the country was awarded the World Cup in 2010, most of whom were involved in low-wage, dangerous labor, often undertaken in extreme heat.