In recent years, the significance of a fast and reliable internet connection has become increasingly apparent, prompting consumers to shift away from traditional cable services in favor of more advanced and speedy alternatives.
A study conducted by RVA LLC on behalf of the Fiber Broadband Association, as part of its annual assessment of evolving trends in the internet industry, revealed noteworthy insights. The study, based on a sample size of 4,000 participants, disclosed that 17% of respondents had made the switch to different internet service providers. Among these switchers, 15% opted for fiber-optic lines, renowned for their exceptional speeds, while 11% chose wireless internet. In contrast, cable services experienced the most significant loss of customers, being the primary source of those who switched, with satellite services coming in a distant second.
These statistics underscore consumers' pursuit of the swiftest available internet services, or alternatively, the most convenient option, such as 5G home internet services, if fiber-optic connections are not accessible. Curiously, the rise in wireless internet adoption is noteworthy since it has gained prominence only in recent years compared to the more established presence of fiber-optic connections. This growing interest in wireless home internet, colloquially referred to as "Cord Cutting 2.0," can be attributed to its transparent pricing, convenience, and easy installation process.
While Verizon and T-Mobile have been engaged in the 5G home internet sector for some time, AT&T entered the arena just last week, launching its services in 16 markets.
The FBA study highlights that the improvements in wireless sharing are primarily a result of advancements in 5G bandwidth, especially in regions where subpar DSL, cable modem, wireless, or satellite were previously the sole options available to consumers.
A noteworthy statistic from the report is how RVA dissects the market share of internet providers. According to the study, cable internet constitutes only 47% of the entire internet market, a significantly lower figure compared to other studies that place cable's share closer to two-thirds of the market. RVA's approach differs in that it considers the total number of household internet users, giving cable a 54% market share. However, this percentage drops to 47% if cable's fiber-optic business is excluded.
This decline in cable's dominance and the shift away from cable services is occurring despite the cable industry's efforts to enhance their existing networks, increase speeds, and integrate fiber technology deeper into their infrastructure.
Customer satisfaction is notably higher with fiber and wireless services, with fiber receiving a net promoter score of 25%, followed by wireless with 18%.
The study concludes by emphasizing the remarkable level of consumer support for fiber broadband. Coupled with the continuous expansion of fiber-to-the-home availability, these findings suggest a prospective increase in market share for fiber broadband and potential challenges ahead for cable services.
A study conducted by RVA LLC on behalf of the Fiber Broadband Association, as part of its annual assessment of evolving trends in the internet industry, revealed noteworthy insights. The study, based on a sample size of 4,000 participants, disclosed that 17% of respondents had made the switch to different internet service providers. Among these switchers, 15% opted for fiber-optic lines, renowned for their exceptional speeds, while 11% chose wireless internet. In contrast, cable services experienced the most significant loss of customers, being the primary source of those who switched, with satellite services coming in a distant second.
These statistics underscore consumers' pursuit of the swiftest available internet services, or alternatively, the most convenient option, such as 5G home internet services, if fiber-optic connections are not accessible. Curiously, the rise in wireless internet adoption is noteworthy since it has gained prominence only in recent years compared to the more established presence of fiber-optic connections. This growing interest in wireless home internet, colloquially referred to as "Cord Cutting 2.0," can be attributed to its transparent pricing, convenience, and easy installation process.
While Verizon and T-Mobile have been engaged in the 5G home internet sector for some time, AT&T entered the arena just last week, launching its services in 16 markets.
The FBA study highlights that the improvements in wireless sharing are primarily a result of advancements in 5G bandwidth, especially in regions where subpar DSL, cable modem, wireless, or satellite were previously the sole options available to consumers.
A noteworthy statistic from the report is how RVA dissects the market share of internet providers. According to the study, cable internet constitutes only 47% of the entire internet market, a significantly lower figure compared to other studies that place cable's share closer to two-thirds of the market. RVA's approach differs in that it considers the total number of household internet users, giving cable a 54% market share. However, this percentage drops to 47% if cable's fiber-optic business is excluded.
This decline in cable's dominance and the shift away from cable services is occurring despite the cable industry's efforts to enhance their existing networks, increase speeds, and integrate fiber technology deeper into their infrastructure.
Customer satisfaction is notably higher with fiber and wireless services, with fiber receiving a net promoter score of 25%, followed by wireless with 18%.
The study concludes by emphasizing the remarkable level of consumer support for fiber broadband. Coupled with the continuous expansion of fiber-to-the-home availability, these findings suggest a prospective increase in market share for fiber broadband and potential challenges ahead for cable services.
