/CNW/ - Health Canada has approved the sale of flavoured nicotine pouches by Imperial Tobacco Canada Ltd. in such a way that the products can be legally sold...
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OTTAWA, ON, Nov. 14, 2023 /CNW/ - Health Canada has approved the sale of flavoured nicotine pouches by Imperial Tobacco Canada Ltd. in such a way that the products can be legally sold to children of any age. Moreover, Imperial Tobacco can promote these products on TV or on billboards across from schools, on social media, through lifestyle advertising, through free samples, and by other means.
On July 18, 2023, a sister company of Imperial Tobacco was given approval to sell flavoured nicotine pouches under the Natural Health Product Regulations, with the products containing nicotine but not tobacco. Imperial Tobacco is now aggressively marketing these nicotine pouches by selling and promoting them in convenience stores and gas stations, with in-store promotions that may be located near candy or chocolate bars. It is completely legal for stores to sell these flavoured nicotine pouches to children of any age.