仔仔
仔仔 爱春色的夏天
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Canada's University
by Jesse McQuay
Third-year communications
LAST YEAR, I opened the pages of MacLean's magazine to find that the U of O, in terms of reputation, was ranked 26th out of 30 Canadian universities.
Coincidentally, the U of O has recently been working on a corporate branding project in hopes of positioning the school as "Canada's University." This branding project includes main themes such as academics, tradition, bilingualism, and leadership.
In investigating this apparent reputation problem, I decided to turn to my own academic program at U of O: communications.
Graduates of a communications program can expect to work in one of two streams: the media stream (jobs such as producing, editing, and broadcasting), or the Organizational stream (jobs such as public relations, advertising, and consulting).
In the first year of the program, students are expected to take only 2 out of 10 communication courses-one of which is media studies, and the other a research. This means that there is no organizational course offered whatsoever. Ironically, the course planners do feel that it is important enough to take four out-of-department classes, along with four electives of your choice.
I put aside my disappointments with my program and went out to search the campus for reputation-breakers. I walked out of the caf past the SAFA office, and on the outside of the room it read, "Centre for Student Gouvernance". I wondered how long it had been there, the English version spelled incorrectly. North America's official "bilingual" university. Really.
This year I will go out and buy a copy of MacLean's magazine and I will open it with fingers crossed. My hopes are high...after all, we are enrolled at Canada's University. The school's Rector, Gilles Patry, has spoken many times regarding U of O's high values such as academics, bilingualism, and leadership. With ideals such as those, our reputation must be improving. If for some unknown reason we're still 26, maybe we need to look into changing more than just our name.
by Jesse McQuay
Third-year communications
LAST YEAR, I opened the pages of MacLean's magazine to find that the U of O, in terms of reputation, was ranked 26th out of 30 Canadian universities.
Coincidentally, the U of O has recently been working on a corporate branding project in hopes of positioning the school as "Canada's University." This branding project includes main themes such as academics, tradition, bilingualism, and leadership.
In investigating this apparent reputation problem, I decided to turn to my own academic program at U of O: communications.
Graduates of a communications program can expect to work in one of two streams: the media stream (jobs such as producing, editing, and broadcasting), or the Organizational stream (jobs such as public relations, advertising, and consulting).
In the first year of the program, students are expected to take only 2 out of 10 communication courses-one of which is media studies, and the other a research. This means that there is no organizational course offered whatsoever. Ironically, the course planners do feel that it is important enough to take four out-of-department classes, along with four electives of your choice.
I put aside my disappointments with my program and went out to search the campus for reputation-breakers. I walked out of the caf past the SAFA office, and on the outside of the room it read, "Centre for Student Gouvernance". I wondered how long it had been there, the English version spelled incorrectly. North America's official "bilingual" university. Really.
This year I will go out and buy a copy of MacLean's magazine and I will open it with fingers crossed. My hopes are high...after all, we are enrolled at Canada's University. The school's Rector, Gilles Patry, has spoken many times regarding U of O's high values such as academics, bilingualism, and leadership. With ideals such as those, our reputation must be improving. If for some unknown reason we're still 26, maybe we need to look into changing more than just our name.
