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Chinese Mainland in Thrall to 'Daejanggeum'
The vast Chinese mainland is mesmerized by the Korean historical soap “Daejanggeum, (A Jewel in the Palace).” Hunan TV, which started airing the program on Sept. 1 from 10 p.m. to midnight, is keeping up the advertising pressure, inviting Lee Young-ae, who plays the heroine, to China early next month, and designating the show’s theme song as compulsory repertoire for the five contestants remaining on “Super Girl,” a Chinese version of “American Idol.”
“Daejanggeum” topped the ratings chart with 14 percent in 31 cities across China as of Sept. 19 and is generating a Korean boom in economic, social and cultural fields.
CDs and books related to the show sell like hot cakes in Beijing, with the book accompanying the series taking sixth place in the fiction bestseller list last week.
Wedding photographers offer the heroine Janggeum’s bridal dresses at 7,000 yuan (W910,000), and many mothers are buying Korean traditional dress for their soon-to-be-wedded daughters. In Shanghai and Hunan, plastic surgery clinics are reportedly packed with women who want to look more like Lee Young-ae.
Not even the top ranks of the Communist Party are spared. Chinese President Hu Jintao told Moon Hee-sang, the leader of the ruling Uri Party, last week it was a shame his busy schedule keeps him from watching every episode. Top Chinese legislator Wu Bangguo, No.2 in the party hierarchy, said in a private conversation that he enjoys watching “Daejanggeum” because his wife loves Korean TV soap operas. Chinese media last week reported a housewife threw herself in the river because her husband did not let her watch the show.
The Chinese media evaluates the trend favorably. The newsletter of the Culture Ministry said the series “is in the forefront of promoting Korean culture to the world by showing Korea’s history, culinary and fashion culture and the spirit of national pride.
The China Youth Daily said “all Chinese people” love “Daejanggeum”; romantics are indulged in the love story, the ambitious are inspired by the strong will of Janggeum, and gourmets are absorbed in the food. The people of China rediscover lost dreams and social values in the soap, the paper said.
(englishnews@chosun.com )
台湾翻译:
胡遘?等中共高?也迷眍?「大樘今」
2005-09-30 10:10
眍????「大樘今」在中?大?播出之後,也掀起了狂烈的?潮,意外的是也感染到了政治高?,就呗中共?家主席胡遘?也被迷住,在休殒?喜?看上一看。
(王樘?首_??В?
南眍「朝躜日?」??,眍?「大樘今」最近在十三?人口的中?大?播出之後,整?中?大?都掀起了「大樘今?潮」。甚至於,在不久前,?出?了一名家庭主?,因丈夫不?看「大樘今」而??投河自蓖的糅?。在上海和湖南等地,很多女性?到整形外科,要求?成?演「大樘今」的李英?的?型,各整形外科可以真樵庭若市。
「大樘今」在大??播後,政治性波及效果也相?大,就呗中共的最高政治钌?人,一?到眍?人也全都?「大樘今」?作?铨。中共?家主席胡遘?,上周在北京接?南眍?政的「檫放的我??」阻樘文喜相?,也?到「大樘今」眍?。胡遘?真,他因?太忙不能每集都看,真是可惜,表示已?被「大樘今」深深迷住。
南眍「朝躜日?」在??中又真,?真,中共中央第二?人物全?人大常?委??委?樘??邦?,也在最近私下奄真:因?太太喜?看眍?,所以,他也不能不陪著看,?在正在看的「大樘今」非常有意思。
此外,香港明星?慧琳二十八日蕴?了正在?播「大樘今」眍?湖南徐?所在地樘沙,?身著眍服演唱了「大樘今」主铨歌「希望」。
另外,「大樘今」的演?梁美京,?宣???,於二十七日抵哌上海浦??肴???,大吃一罄。因?,在??的入口???著?有「?迎眍尚?娘娘」。大?媒篦怎?真:「大樘今」成了南眍的世界化保酌支票。
- wcw_2005-0930-0925