As I assumed, Rogers pricing would be horrible.
I did some quick calculations.
Based off the pricing on their site, if you pay 199 for the 3G iPhone, 7.45$ for the SAF and E911, the cost of the three year contract and phone is...
2968.74 @ $60
3578.94 @ $75
4595.94 @ $100
5206.14 @ $115
including 13% tax
Considering between the $100 and $115 plan, there is a $15 delta that gives you 200 minutes, 1GB of data, and 100 text messages, it is clear that the service is cheap and the pricing is not a necessity due to the high cost from the provider, but rather expensive due to greed.