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En I had to read a few times and took the time to think about what you just said before I could respond to it.
I think the central theme in conceptual arts is the emphasis on idea rather than on the actual representation. It was certainly a switch of focus at the time, revolutionary if not more. And to simplify the understanding of this idea of "concept", Kosuth used a photograph of chair to demonstrate the TRANSITION from an actual chair to the dictioanry definition. The object is no longer the focus, but the idea behind it is.
Like anything else, art is a continuously evolving matter. Just as Dada came out because some artists got so sick of the bourgeoisie. Imagine the the shocking effect of Duchamp's Fontaine on the bourgeois at the time...hehe I thought it was brilliant, and really funny. Duchamp said it in 1912 that "La peinture est morte" (The painting is dead), and out came Dada, minimalism and conceptual arts.
About “美”, hmm I think I know where you are going with it, but just want to clarify it even further. “美” can be narrow and it can be generalized. We all know what “美” is in the narrow sense, but can you define what “美” is in the generalized sense? Is fresh air beautiful? Are babies beautiful? Can you not say that compassion is beautiful?
Wuwei said it, arts in its extreme case become the study of philosophy, but what isn't? Newton in his late years became very interested in studying spirituality; René Descartes was a mathematician but his philosophy had even greater impact on man-kind.
