乐趣理论--Volkswagen

[root.com]

the thought that something as simple as fun is the easiest way to change people’s behaviour for the better. Be it for yourself, for the environment, or for something entirely different, the only thing that matters is that it’s change for the better.

 

[root.com]

The Play Belt


Can we ensure everyone keeps their safety belt on by making it fun to do? This is another of the ideas that made it to the final of the fun theory award, created by Nevena Stojanovic from Serbia. The idea is being tested in Sweden in the hope it could be applied to all vehicles in the future.


[media]http://www.youtube.com/watch?v=0AbQSE4ZKvk[/media]

 

[root.com]

The World's Deepest Bin

To throw rubbish in the bin instead of onto the floor shouldn’t really be so hard. Many people still fail to do so. Can we get more people to throw rubbish into the bin, rather than onto the ground, by making it fun to do? See the results here.

[media]http://www.youtube.com/watch?v=cbEKAwCoCKw[/media]

 

[root.com]

The Speed Camera Lottery


The winning idea of the fun theory award, submitted by Kevin Richardson, USA. Can we get more people to obey the speed limit by making it fun to do? This was the question Kevin’s idea answered and it was so good that Volkswagen, together with The Swedish National Society for Road Safety, actually made this innovative idea a reality in Stockholm, Sweden.


[media]http://www.youtube.com/watch?v=iynzHWwJXaA[/media]

 

[TIFF]

垃圾筒那个最fun.

 

[root.com]

http://thefuntheory.com/

这个网站上还有其他的 fun idea, 设想都非常出色. 好的idea 可以有2500欧元的奖励.

 

[TIFF]

钢琴台阶这个多好玩啊。

[ame="http://www.youtube.com/watch?v=2lXh2n0aPyw"]Piano stairs - TheFunTheory.com - Rolighetsteorin.se - YouTube[/ame]