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http://www.interbrand.com/en/best-global-brands/2012/Best-Global-Brands-2012.aspx
So how does Interbrand calculate value and compile its list? According to them:
Interbrand's methodology looks at the ongoing investment and management of the brand as a business asset.
This means that our methodology takes into account all the many ways in which a brand touches and benefits its organization -- from attracting and retaining talent to delivering on customer expectations. The final value can then be used to guide brand management, so businesses can make better, more informed decisions. There are three key aspects that contribute to the assessment:
-- The financial performance of the branded products or services.
-- The role of brand in the purchase decision process.
-- The strength of the brand.
