ljyj
资深人士
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- 2015-03-22
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Top Ten Reasons Chinese Companies Fail In The U.S.
Way back in 2010, I wrote an article for Forbes, entitled, Ten Reasons Chinese Companies Fail In The U.S. My top ten list in that article was as follows:
1. Chinese companies focus on a Chinese consumer, not an American one.
2. Chinese companies fail to realize that one reputation-damaging mistake in the United States could doom them forever here.
3. Chinese companies fail to realize it will take time for them to make an impact in the United States and they are unwilling to spend the time and money necessary to do so.
4. Chinese companies focus too much on the end result (making money), and by doing so, they sacrifice the professionalism that would allow them to achieve long- term success.
5. Chinese companies tell users what they want instead of listening to users.
6. Chinese companies focus too much on making money in the short term, rather than on building the quality necessary to sustain themselves in the long term.
7. Chinese companies fail to understand how beauty and design might distinguish their product from that of their competitors.
8. Chinese companies rely too much on phone calls and face-to-face meetings instead of e-mail.
9. Chinese companies fail to use “simple and elegant designs.”
10. Chinese companies fail to realize their need to hire MBAs and those with local knowledge.
The other day I I received an email from a reader explaining why he liked this article so much and then proceeding to list out exactly how so many of the above things apply to the Chinese company with which he works. The below is the email, doctored to avoid his company ever being able to recognize him or her.
Way back in 2010, I wrote an article for Forbes, entitled, Ten Reasons Chinese Companies Fail In The U.S. My top ten list in that article was as follows:
1. Chinese companies focus on a Chinese consumer, not an American one.
2. Chinese companies fail to realize that one reputation-damaging mistake in the United States could doom them forever here.
3. Chinese companies fail to realize it will take time for them to make an impact in the United States and they are unwilling to spend the time and money necessary to do so.
4. Chinese companies focus too much on the end result (making money), and by doing so, they sacrifice the professionalism that would allow them to achieve long- term success.
5. Chinese companies tell users what they want instead of listening to users.
6. Chinese companies focus too much on making money in the short term, rather than on building the quality necessary to sustain themselves in the long term.
7. Chinese companies fail to understand how beauty and design might distinguish their product from that of their competitors.
8. Chinese companies rely too much on phone calls and face-to-face meetings instead of e-mail.
9. Chinese companies fail to use “simple and elegant designs.”
10. Chinese companies fail to realize their need to hire MBAs and those with local knowledge.
The other day I I received an email from a reader explaining why he liked this article so much and then proceeding to list out exactly how so many of the above things apply to the Chinese company with which he works. The below is the email, doctored to avoid his company ever being able to recognize him or her.
