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The creator of sleekly-designed merchandise paying homage to the Ottawa sinkhole says he is pleased with the outcome of his e-commerce experiment.
Luciano Castillo was at his Shopify office on Elgin Street Wednesday when social media began buzzing with word that a section of Rideau Street had caved in.
Coincidentally, the e-commerce company was about to begin its quarterly “hack days”: a two-day period that gives all Shopify employees time to focus on any project they want, so long as it benefits either the company or e-commerce in general.
“When this happened, it got me thinking to put Shopify to the test to see if our platform could be used to sell apparel as quickly as the trends on the Internet,” Castillo said.
A sinkhole-themed mug, courtesy Luciano Castillo.
With a background in graphic design, Castillo began creating designs for T-shirts and mugs featuring the City of Ottawa logo with a van falling into the “O”; an image of the sinkhole with a llama’s head emerging out of the open concrete and other images of the hole with humorous captions.
By Thursday, the website was launched. As of Saturday, 15 items had been purchased.
“The site’s only been up two days but the amount of social media exposure and Ottawa pride really surprised me,” Castillo said.
Where can i get my "i survived the rideau sinkhole" t shirt? #rideausinkhole
— Pat Glauser (@PatuGlauser) June 8, 2016
I mean, I gotta get the t-shirt. https://t.co/7w5KSuevRU #ottawa #ottawasinkhole #blessed
— Ted Tate (@tedtate) June 8, 2016
Every online trend, however, has a lifespan that Castillo said is proving to be relatively short for the Ottawa sinkhole.
“The amount of tweets and interest on social media wasn’t as strong as it was the day of or the day after the sinkhole incident. It has died down and I’m expecting people will move onto the next meme,” said the 31-year-old.
As a result, Castillo’s looking to transition the website to one that offers products related to a variety of Canadian online trends, rather than just the sinkhole.
Related
“I’d want it to be a sort of Canadian lifestyle brand that has memes that cater to Canada because I think there’s a market for that and it could just be a lot of fun,” he said.
“People are hungry for local online businesses and local flavours and twists to the everyday memes and things they see online.”
You can find the merchandise here. Use the discount code OTTC15 to get 15 per cent off all purchases.
查看原文...
Luciano Castillo was at his Shopify office on Elgin Street Wednesday when social media began buzzing with word that a section of Rideau Street had caved in.
Coincidentally, the e-commerce company was about to begin its quarterly “hack days”: a two-day period that gives all Shopify employees time to focus on any project they want, so long as it benefits either the company or e-commerce in general.
“When this happened, it got me thinking to put Shopify to the test to see if our platform could be used to sell apparel as quickly as the trends on the Internet,” Castillo said.
A sinkhole-themed mug, courtesy Luciano Castillo.
With a background in graphic design, Castillo began creating designs for T-shirts and mugs featuring the City of Ottawa logo with a van falling into the “O”; an image of the sinkhole with a llama’s head emerging out of the open concrete and other images of the hole with humorous captions.
By Thursday, the website was launched. As of Saturday, 15 items had been purchased.
“The site’s only been up two days but the amount of social media exposure and Ottawa pride really surprised me,” Castillo said.
Where can i get my "i survived the rideau sinkhole" t shirt? #rideausinkhole
— Pat Glauser (@PatuGlauser) June 8, 2016
I mean, I gotta get the t-shirt. https://t.co/7w5KSuevRU #ottawa #ottawasinkhole #blessed
— Ted Tate (@tedtate) June 8, 2016
Every online trend, however, has a lifespan that Castillo said is proving to be relatively short for the Ottawa sinkhole.
“The amount of tweets and interest on social media wasn’t as strong as it was the day of or the day after the sinkhole incident. It has died down and I’m expecting people will move onto the next meme,” said the 31-year-old.
As a result, Castillo’s looking to transition the website to one that offers products related to a variety of Canadian online trends, rather than just the sinkhole.
Related
“I’d want it to be a sort of Canadian lifestyle brand that has memes that cater to Canada because I think there’s a market for that and it could just be a lot of fun,” he said.
“People are hungry for local online businesses and local flavours and twists to the everyday memes and things they see online.”
You can find the merchandise here. Use the discount code OTTC15 to get 15 per cent off all purchases.
查看原文...
