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China, Mexico, and Others Would Pay More for Green PCs
Alex Pasternack
June 27, 2006
How much more would you be willing to pay for a non-toxic computer? "Uh, how is a computer toxic?" you ask, "and why does it matter?." Consider the amount of PCs that will be thrown out in the U.S. over the next few years (imagine a 22-story pile of old computers covering the entire 472 square miles of the City of Los Angeles, one study estimates) and the sort of nasty stuff that goes with them (flame retardant chemicals, plastics, and heavy metals like cadmium, lead and mercury) when they get dumped in poor villages in India and China. According to a new nine-country
survey (PDF summary
here) conducted on behalf of Greenpeace by
Ipsos-Mori, PC users in Mexico are most ready to put the green where the green is: on average, those surveyed would shell out $226 extra for an eco-PC; in China, PC users would pay $199 more. German users, on the other end of the spectrum, would be willing to pay only $58 more for an environmentally-friendly computer. Any way you read them, the results are promising--and computer makers are already listening. Big-time
recycler Dell has
just promised to tackle the problem of contaminating e-waste by eliminating the use of some toxic chemicals in its products by 2009. While Greenpeace reports that other companies, including Nokia, Samsung and Sony Ericsson, have made similar commitments to get greener in the near future, still lagging behind are Acer, Fujitsu-Siemens, IBM, Lenovo, Panasonic, Siemens, Toshiba and Apple, even if it recently succumbed to
pressure to institute a
recycling program. Meanwhile, Greenpeace
singled out Motorola as the only one of the top five cellular phone manufacturers that has failed to remove toxic chemicals from its production process, and says it has "backtracked" on environmental promises made previously.