The InkJet cartridge... half full, or half empty?
Posted 09/13/2003 @ 12:35 PM, by Ken "Caesar" Fisher
Or should we just be irritated that it's half anything? That's the gist of a lawsuit that was brought against HP earlier this year. A North Carolina man kicked off a class action lawsuit against HP after realizing that HP was only supplying "half full" inkjet cartridges with their new printers. It turns out that HP was putting so-called "economy" cartridges in their new retail printers, which is a nice way of saying that they were providing half-full cartridges. The suit charged that HP was misleading consumers by failing to note that the cartridges that come with their printers are not equivalent to the cartridges you would buy as replacements. The key here is that the printers all come in boxes touting the fact that cartridges are included.
HP's defense was that, once you opened the box, you would find information that clearly indicated that the cartridge was an economy unit. Yet, it was argued, by this point a consumer would have already purchased the printer expecting a full cartridge. As such, the suit charged that consumers were being overcharged for what they were getting. In the end, HP won. How?
To reach a conclusion, the jurors had to answer several questions on the verdict sheet. The first question was: "Did the average consumer purchasing an HP printer reasonably expect that the host print cartridge(s) included with the printers would be the same as the full HP replacement cartridge(s)?" The second question was: "Did HP adequately disclose to the average consumer that the host print cartridges included with the printers would be half-filled with ink?"
The jury came back with a 'no' and a 'yes,' respectively. HP got lucky on this one. If I buy something and the "batteries included" sticker is on the box, I expect full batteries. If I take my car to the service station and they tell me that they're going to "gas her up," I'm surely expecting more than a half-tank.