This Woman Is Calling Churches To See If They Will Help Feed A Starving Baby, And The Reaction Has Been WILD
Morgan Sloss
Thu, November 13, 2025 at 1:43 p.m. EST
If you’ve been on the internet at all this month, you’ve likely heard about the TikToker going mega viral for calling churches and asking for baby formula.
In an Oct. 31 video, Nikalie Monroe explained the reasoning behind her social experiment, saying, "I’m actually going to be testing and seeing if local churches in my area first are willing to help somebody that’s in need when they call up and ask for help."
To be clear, this is a hypothetical scenario. Nikalie doesn't actually need formula for a baby — she's testing the churches to see what they would do in this situation.
Nikalie Monroe /
tiktok.com
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Since then, she has called 42 churches and asked for help in obtaining formula. Despite the recording of a crying baby often playing in the background, 33 churches said no. Many people directed Nikalie to resources and organizations that could possibly assist but did not help her themselves.
Nikalie Monroe /
tiktok.com
After the churches said yes or no, she told them this was actually a social experiment. One person who didn't help actually
hung up on her!
Folks in the comments had A LOT to say about the shocking number of churches that said no.
Nikalie Monroe /
tiktok.com
Throughout the experiment, commenters have dropped suggestions, from their local churches to much larger ones (like the megachurch Charlie Kirk formerly attended). And it sure seems as though the smaller churches are more inclined to step up and help their communities.
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One heartwarming video that garnered 5.9 million views showed Nikalie calling the Islamic Center of Charlotte. The man who answered the phone immediately agreed to help. In a follow-up video, he said, "I think every church or mosque, they're only as good as the people who work here... When people come to us for help, I don't see it as a burden; I see an opportunity to help people."
Nikalie Monroe /
tiktok.com
In another video with over 5 million views, the pastor of a small church in Kentucky said yes, mentioning that he's a great-grandpa. He even asked if there was a particular flavor of formula Nikalie needed. So sweet! He quickly became known on the internet as Appalachian grandpa.
In a
follow-up video filmed together, he told viewers that all the donations his church has received since Nikalie's video went viral would be going directly to the community, including providing families with Thanksgiving and Christmas meals.
Nikalie Monroe /
tiktok.com
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People on TikTok took note of the churches that were actually willing to help and rushed to donate. The impact! Especially during a time when SNAP benefits were paused.
Nikalie Monroe /
tiktok.com
Despite the series' popularity, it has certainly ruffled some feathers. The conversation has spread to other social media platforms like X (formerly Twitter), where people are debating everything from the role of the church to the term "spiritual warfare."
Nikalie Monroe /
tiktok.com /
Twitter: @GeauxSeeTheLady
Twitter: @JillFilipovic
Fortunately, countless people on TikTok recognize the value in what she's doing. Many comments called this "the best social experiment ever" and applauded Nikalie for starting this movement.
Nikalie Monroe /
tiktok.com
In one of her most recent videos, Nikalie shared that she's now hoping to create an online mutual aid network that will connect people who want to donate with people who have a need. She plans to call it Bridge of Light.
Nikalie Monroe /
tiktok.com
You can watch Nikalie's full series on TikTok.
A Woman Tested Faith Centers' Willingness To Donate Formula. What She Found Says A Lot About Charity In The U.S.
Katherine Speller
Fri, November 14, 2025 at 3:14 p.m. EST
Over the past few weeks, a Kentucky woman’s controversial “social experiment” went viral on TikTok as she “tested” local religious centers to see how they would respond to a mother in need of baby formula.
What she found ― and the larger reaction to it online ― is ultimately telling about what Americans really think about the state of charitable giving from faith groups. However, it also highlights the complex reality of doing good and providing for communities as a donor-funded safety net to the federal government.
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It all started when
Nikalie Monroe set out to test the reliability of local religious centers (churches, mosques, temples, etc.) to see how the groups would assist a mom with a hungry baby. Monroe dials up an organization on speaker phone, playing a track of a crying baby in the background. When someone answers, she tells them she hasn’t been able to feed her baby and asks them if they’d be willing to give her a can of formula.
“For those of you who actually go to church and donate your hard-earned money, do you actually know what your money goes to?” Monroe asked in a
Tiktok explaining the thought behind the experiment. “Because I know some of you can’t really afford much and you give what you can and that takes money out of your own mouth.”
She acknowledged that, yes, she was being untruthful in the test and was playing the character of a mom with a crying infant to see the real-time reaction from each church.
A woman on Tiktok launched a "social experiment" to see how quickly local churches could respond to a request for formula. Getty Images/Huffpost
While in no way is this a reliable methodology for a fully fleshed-out study or audit of these services, the experiment was enlightening for many commenters who were genuinely curious if their church would “pass” the test if they got the call. Numerous commenters asked Monroe to test their own congregations. Some shared stories of experiences with their own local congregations and the work they do (as well as the financial disclosures they’re offered).
Others expressed doubt that churches steeped in
MAGA Christianity would rise to this particular occasion: “Listen. They do not care. The people going to church are the ‘GET A BETTER JOB’ people. They don’t want their church to help their community,” one
comment from TikTok user krassalis said.
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Monroe had her own prediction, as someone who is not affiliated with a church but lives in a community in Kentucky with a large number of churches. She said she felt like it was very possible that “they’re not going to want to help anybody who ... doesn’t already attend their church.”
“I want to be proven wrong, but I am going to test it. I’m going to call them on the phone with you so you can see what is said and how they respond,” she said in a video outlining the experiment. “If you’re investing your hard-earned money to give to your church, that church should be giving back to you and your family when you’re in need, and it should be giving back to your community with that money.”
What she found, as recorded in a color-coded spreadsheet that was screenshotted and shared with followers, was that quite a few churches did not have the ability to help or resources to connect. By part 42 of her test, just nine of the organizations she called were able to say “yes” with 33 groups saying “no” or only having longer-lead support connections rather than rapid responses that would get her hypothetical baby fed in a timely manner.
She noted that a large amount of the “nos” came from the local Christian congregations, while “yes” answers came from a mosque, a Buddhist temple, and a few Catholic churches, among others.
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One pastor, Johnny Dunbar of
Heritage Hope Church of God, has gone viral as the internet’s “Appalachian papa,” due to his warm and immediate response to the call for help.
“I’ll see if I can get somebody to do this. We can do this,” Dunbar said on the call. “Tell me what [the formula is] called in case I have to go get it because I’m a great-grandfather. What’s it called?”
Monroe immediately let Dunbar know about the test — but shared how touched she was by his response. In the aftermath, his congregation saw $100,000 worth of donations from across the United States, as
Fox 19 reports. He later caught up with Monroe for a shared
TikTok.
“I’m thankful that God helped me give the right answer and I think it was because of the baby. I’m a great-grandpa. The baby gets me every time,” Dunbar said. “...God helped a poor old country boy say the right thing at the right time.”
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He also shared what his church plans to do. “I tell my church that money moves ministry. So the money that has come in, which is substantial, is going to be used for ministry… and what it was sent to do in this community,” he said. “We’re in a troubling time in our nation and the most troubling thing to me is that a kid could starve, that a kid could not have the formula they need.”
Why This Experiment Struck Such A Chord With The Public
“People online often react strongly because we expect faith institutions to embody their values in every interaction. When someone calls a church and hears ‘we can’t help,’ it clashes with the story we’ve been told about what faith is supposed to look like — compassion, service, generosity,”
Jessica Siegel, a marketing expert who works with faith-based and values-driven nonprofits.
“From a communications perspective, it’s a reminder that perception matters as much as intention,” Siegel continued. “Even when a congregation has legitimate capacity limits or protocols, the way that ‘no’ is delivered can deeply shape trust. Faith communities, like all mission-driven organizations, have to think not just about what they do, but how their actions align with the story they tell about who they are.”
For many, seeing multiple interfaith groups show up for their community was a highlight of the experiment.
Senior Rabbi Brian Immerman, who serves at Congregation Sukkat Shalom in Wilmette, Illinois, explained how these interfaith movements are common when you recognize the values many of them share. He noted that his own congregation’s programs (which include bi-weekly meals for Connections for the Homeless) are often supported by “many faith communities” across various religions and shared how those diverse efforts strengthen their work.
“Providing food for those who are hungry, clothing for those who lack access, and housing for the unhoused are basic human rights, taught over thousands of years, transcending any one faith tradition and certainly any modern political system,” he said. “While we might disagree about our elected officials, most people share a similar set of core values. When we start with values, and not outcomes, we realize we have a lot in common with each other. Only by working together can we meet the needs of our community.”
No, faith groups probably can’t replace the social safety net.
While there is a version of the story that more heavily interrogates whether the organizations we donate time, resources and money to can use those donations effectively (and that’s a worthwhile conversation to have), Siegel noted that this experiment ultimately reveals a reality that many in the nonprofit space are all-too acquainted with: Some groups might just not have the capacity or giving structure built out to pull off this kind of action. Others might have a more sustainable capacity, but their systems can slow down the process.
“It may be about values — our current political climate certainly shows there are many interpretations of what it means to live out one’s faith — but I suspect it’s also about capacity and sustainability. Most congregations simply don’t have the infrastructure or resources to meet every need that comes their way,” Siegel explained.
However, for Siegel, it also highlights the role that faith orgs have played as a “safety net” for vulnerable community members: “Historically, they were the original safety net, because things like ‘feeding the hungry, clothing the poor, and taking in the orphan’ are all directly in the liturgy of the major religious traditions,” Siegel said. “It’s in their DNA. What’s changing now is how funds are gathered, disbursed and sustained.”
Experiments like this can also point to the flaw in the political argument that support for the poor and vulnerable should be the domain exclusively of the church and faith groups rather than relying on social programs like SNAP.
So far, Nikalie Monroe has called 42 churches. A shocking number have said no.
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